DTC Ecommerce Growth Lead – Contract
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Job Description
Interim DTC ecommerce leader overseeing Bulletproof.com performance, forecasting and agency execution. Driving profitable growth across paid media, retention, subscriptions, merchandising and CRO.
Responsibilities:
- Provide interim leadership of Bulletproof.com during the current DTC leader’s leave
- Maintain business continuity across forecasting, promotions, launches, site operations, retention programs, paid media and reporting
- Own DTC performance, including revenue, margin, traffic, conversion, AOV, subscriptions, retention and acquisition
- Lead and hold the contracted DTC agency accountable for scope, SLAs, quality and measurable business outcomes
- Identify and validate growth opportunities across acquisition, retention, subscription, merchandising, CRO, product prioritization and innovation
- Maintain weekly revenue outlooks, item-level forecasts and rolling 12-month forecasts
- Prepare monthly DTC business performance reviews with executive recommendations and actions
- Oversee Google and Meta paid media strategy, budget allocation and performance
- Advance segmented retention, CRM and subscription strategy
- Own promotional strategy, calendar and effectiveness analysis
- Prioritize products for paid media, creative, promotions, site placement and CRM support
- Prioritize CRO roadmap and guide the Senior Ecommerce Specialist’s Shopify, launch, promotion, subscription, merchandising, QA, SEO/AIO and vendor-coordination work
- Represent the customer and connect DTC across Marketing/Brand, Creative, Finance, Operations, Supply Chain, Product, Customer Care, IT/ERP, Analytics and external partners
Requirements:
- 8+ years of experience in DTC ecommerce, growth or digital commerce
- Prior ownership of a meaningful ecommerce P&L or revenue target
- Strong Shopify-based DTC experience
- Demonstrated performance marketing experience across Google and Meta
- Strong command of CAC, ROAS, conversion, AOV, contribution margin and LTV
- Experience with retention, lifecycle marketing and subscription businesses
- Experience managing external ecommerce/performance agencies
- Strong forecasting, commercial planning and analytical capability
- Experience in consumer products / CPG strongly preferred
Benefits:
- Fully remote work within the United States
- Full-time, three-month contract engagement
- Weekly schedule of 30–40 hours
- Opportunity to provide interim leadership and own DTC business performance
- Inclusive and diversity-focused workplace culture
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