Retail Media Specialist

Posted 12hrs ago

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Job Description

Retail Media Specialist optimizing Amazon and retail-media PPC and display campaigns for Acadia, a digital media and growth agency. Managing client performance, reporting, and growth strategies.

Responsibilities:

  • Implement best-in-class retail media PPC and display strategies across Amazon, Walmart, Instacart, Target, Kroger, Chewy, Ulta, and other platforms
  • Develop Amazon PPC skills and stay up-to-date with new paid search features
  • Use ad management software and native advertising dashboards to identify opportunities and optimize client advertising campaigns daily or weekly
  • Use third-party software for keyword research and automated optimization tactics
  • Present latest results, activities, and planned tactics for the upcoming 90 days in internal and client appointments
  • Understand client needs and identify ways Acadia can help achieve them
  • Communicate with colleagues and coordinate with team members working on brand protection, SEO, and organic marketing
  • Define aligned client strategies
  • Monitor competitors’ growth strategies
  • Deliver weekly or bi-weekly client reports, including performance data, analysis, and next steps
  • Identify account trends and take corrective action
  • Contribute to the company-owned blog and attend company-hosted webinars and live events to share views on Amazon advertising developments and opportunities
  • Report directly to a Retail Media Manager

Requirements:

  • Proven ability to manage complex advertising campaigns with thousands of targeting options per account
  • Ability to work in a collaborative team culture
  • Ability to coordinate several projects simultaneously
  • Ability to identify opportunities for clients’ growth and new services for existing markets
  • Ability to articulate the value of Acadia to clients and prospects while maintaining a deep client focus
  • Lifelong learner with a strong drive for results
  • Bachelor’s degree in business or marketing is preferred
  • Advanced Microsoft Excel skills
  • Ability to work well independently and be self-motivated
  • Excellent analytical, oral and written communication
  • Attention to detail and ability to handle multiple priorities
  • 1+ years of experience with Pay Per Click advertising strongly preferred
  • 1+ years of experience with Amazon Advertising required
  • Successful candidates must complete a brief technical assessment
  • Candidates must provide 2–3 professional references from past employers when an offer is made

Benefits:

  • Fully remote work arrangement
  • Opportunity to develop an exciting career in a dynamic, growing digital marketing company
  • Virtual interview process