Retention and Lifecycle Manager
Employment Information
Report this job
Job expired or something wrong with this job?
Job Description
Retention and Lifecycle Manager leading customer retention and lifecycle initiatives for Primal Harvest. Developing strategies to optimize customer engagement across various channels.
Responsibilities:
- Own the end-to-end lifecycle marketing strategy and roadmap across email, SMS, subscription, loyalty, post-purchase journeys, etc..
- Define KPIs, report on performance, identify insights, run effective tests, make recommendations, and deliver tangible performance improvements
- Identify key gaps and improvement opportunities and build the initiative roadmap
- Prioritize goals and initiatives effectively to focus on the most impactful opportunities
- Ensure initiatives and outcomes are aligned with overall company goals and targets
- Develop an impactful Email / SMS strategy including KPIs, goals, and priorities
- Define the end-to-end customer communication strategy (e.g., onboarding, retention, replenishment, up/cross-sell, win back, re-engagement, cart-abandonment, reminders)
- Manage the Email and SMS team to deliver high quality campaign / flow development and execution in Klaviyo
- Define segments and build personalized journeys that deliver incremental performance
- Use data driven insights to improve performance and communicate key insights, results, and priorities effectively to the leadership team
- Collaborate effectively with the Brand / Creative teams to develop high quality briefs and output align with both performance brand objectives
- Proactively track market best practices, new AI capabilities & tools, and industry trends to deliver best in class outcomes
- Balance promotional, educational, product-focused, and lifecycle messaging to drive revenue while protecting customer trust.
- Streamline workflows, briefing, reporting, QA, and lifecycle operations for speed, accuracy, and scale.
- Develop a high impact subscription, loyalty, and post purchase strategy to drive effective financial and customer outcomes
- Manage the retention team on CRM execution for subscription touchpoints, including subscriber messaging, add-ons, cancellation prevention, churn reduction, and retention.
- Support loyalty and rewards communications, repeat-purchase nudges, customer education, and winback opportunities.
- Build product-specific education journeys that reinforce product value, usage, routines, and reasons to continue.
- Develop segmentation and A/B testing strategies across audiences, subject lines, send timing, offers, creative, messaging, and automated journeys.
- Analyze weekly performance across email, SMS, automated flows, subscription touchpoints, and lifecycle campaigns.
- Track key metrics including revenue, conversion, click rate, open rate, unsubscribe rate, repeat purchase, subscription conversion, churn signals, deliverability, and LTV.
- Build an effective measurement and incrementality testing capability and collaborate closely with acquisition to ensure full-funnel alignment
- Partner with Analytics and Finance to connect CRM activity to customer behavior, retention outcomes, revenue, and business performance.
- Lead the customer support team to support overall customers and business goals (including marketing and operations priorities)
- Build a AI enabled function that balances customer outcomes, compliance requirements, and business priorities in an impactful and cost effective manner
Requirements:
- 5+ years of experience in CRM, retention marketing, lifecycle marketing, email/SMS marketing, customer engagement, or related e-commerce marketing roles.
- Proven success managing multi-channel lifecycle programs.
- Strong experience with segmentation, personalization, A/B testing, customer journeys, and retention analytics.
- Experience with subscription, loyalty, or repeat-purchase business models
- Experience with CRM and customer engagement tools such as ESPs, SMS platforms, subscription tools, referral/loyalty platforms, e-commerce systems, and reporting tools.
- Experience managing campaign calendars, creative briefs, QA processes, launch timelines, and post-campaign reporting.
- Strong attention to detail and ability to ensure customer-facing communications are polished, accurate, compliant, and on-brand.
- Ability to operate strategically and tactically in a lean, fast-moving environment.
- Experience in CPG, supplements, wellness, health, beauty, or DTC e-commerce.
- People management or team lead experience.
Benefits:
- Comprehensive Health Benefits
- Generous Paid Time Off and Holidays
- Paid Parental Leave (primary & non-primary)
- Short-term and Long-term disability
- 401K + Match
- ClassPass membership
- Flexible working options
- Team Events
- Product Discounts
Similar Jobs
Project Manager – 100% Remote
Projektmanager serving as a direct interface to clients, ensuring quality and performance in a fully remote setting. Responsibilities include project evolution, documentation, and reporting to C-level.
Business Manager
Business Manager for Acosta managing customer relationships and achieving sales objectives in specific marketing areas. Focused on driving brand sales and market share growth in collaboration with retailers.
Maintenance Manager
Maintenance Manager overseeing operations for single-family rental properties, ensuring safety and quality standards while managing maintenance budgets and teams.
Manager, Research Study Activation
Manager of Study Activation overseeing overall study activation activities at Sarah Cannon Research Institute. Driving new initiatives and relationship management with sites and partners in oncology research.
Partner Service Delivery Manager
Remote Partner Service Delivery Manager overseeing partner relationships to ensure high-quality service delivery. Driving performance and alignment with HP standards and customer expectations in a fully remote setting.
Investor Reporting Manager
Investor Reporting Manager at ServiceMac ensuring compliance in mortgage servicing. Manages loan accounting and reporting, driving process improvements and team training.
Guidewire PC Config-Manager
Manager leading Guidewire implementation and Prototype development projects for clients globally. Overseeing project teams and interfacing with customer representatives while fostering a quality culture.
Senior STD Case Manager
Senior Claims Manager at Aflac making customer-focused decisions on STD and AM claims. Ensuring compliance and maintaining superior customer service throughout all interactions.
Education Manager
Lister Education Manager overseeing professional certification and training for municipal listers and assessors in Vermont. Collaborating with various stakeholders and improving educational resources.
Site Merchandising Manager
Site Merchandising Manager leading e-commerce site execution and product launches at Wisp. Managing merchandising execution and coordination across homepage, category, and products in a fast-paced environment.
Senior Manager, Mid-Market
Senior Manager leading a high-performing Mid-Market Sales team for B2B SaaS company. Driving new logo acquisition and account expansion with strategic leadership.
TikTok Shop Manager
TikTok Shop Manager overseeing daily operations and managing account growth for a global TikTok Shop. Looking for an experienced manager to enhance listings, coordinate with teams, and build scalable processes.
Advertising Manager
E-commerce Media Manager for Podean managing campaigns across multiple European markets. Leading media strategies and mentoring team members in a fast-paced environment.
Senior NEPA Manager
Senior NEPA Manager overseeing multidisciplinary NEPA documents for nuclear facilities at SC&A. Collaborating with federal agencies and ensuring compliance with regulations.
Workplace Experience Manager
Workplace Experience Manager enhancing employee support and office operations at A1, focusing on improving workplace experience across global offices.
Workplace Experience Manager
Workplace Experience Manager improving day-to-day workplace experience across global offices. Managing programs and supporting employee workspace setup and coordination with office operations.
Workplace Experience Manager
Workplace Experience Manager improving workplace experience across global offices at CompanyA1. Managing workplace programs and coordinating employee workspace setup.
Senior SOC 2 Manager, CPA
Manage IT audit engagements across multiple compliance frameworks as a Senior Manager at Insight Assurance. Collaborate closely with senior team members and clients to ensure high-quality service delivery.
Executive Assistant, CEO – Task & Email Manager
Executive Assistant supporting management with daily operations in an architectural company. Responsible for task and email management, follow-ups, and communication coordination.
Digital Manager
Technical Lead working on Guidewire implementation projects globally in the Technology Consulting team. Seeking expertise in JUTRO framework and backend Edge framework, among other technologies.