Retention Marketer
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Job Description
Retention Marketer building B2B email and lifecycle funnels for Darkroom’s AI-powered growth marketing agency. Owning Shadow, Darkroom, and CEO newsletter acquisition, nurture, and conversion.
Responsibilities:
- Own email and lifecycle marketing across Shadow, Darkroom, and the CEO's personal newsletter
- Build Shadow's direct funnel from creator or LinkedIn content through email capture, nurture, and signup
- Instrument funnels to identify which content produces signups
- Own onboarding, activation, and product education sequences for Shadow signups
- Run demo, webinar, and launch follow-up end to end
- Build prospect and client nurture sequences by Darkroom service line
- Own the strategy behind the biweekly newsletter with Marketing Ops handling deployment
- Convert the CEO's LinkedIn and X audience into an owned email list
- Supply the sales team with usable follow-up sequences
- Manage segmentation, list hygiene, deliverability, and compliance
- Write email copy and build flows personally
- Report on signups and pipeline generated by each flow
- Document flows for team visibility and execution
- Report to the VP of Marketing and collaborate with a designer, video editor, Marketing Ops & Social Media Manager, and AI analytics layer
Requirements:
- Strong understanding of B2B lifecycle marketing and multi-week, multi-stakeholder sales cycles
- Hands-on experience building lifecycle or email programs and flows
- Platform-agnostic lifecycle marketing expertise
- Strong analytical funnel optimization skills
- Strong, direct, specific writing ability
- Ability to work across software, agency-buyer, and personal-brand audiences
- AI-native approach to analytics, reporting, and drafting
- Comfortable owning a lifecycle marketing function from the ground up
- Clear, fluent English communication with U.S.-based clients and senior stakeholders
- Ability to work 9 am–5 pm EST; non-negotiable
- Hands-on ESP experience with Klaviyo, HubSpot, beehiiv, Substack, or Mailchimp is a bonus
- Experience marketing a SaaS or software product to a business audience is a bonus
- Agency, ecommerce, or performance marketing background is a bonus
- Experience building a newsletter or owned audience is a bonus
- Familiarity with Notion is a bonus
Benefits:
- Unlimited PTO + Local holidays (Relevant to your hub)
- Remote-First Culture
- Flexible parental leave
- Growth opportunities through interdisciplinary work and exposure
- AI-supported analytics, reporting, and drafting workflows
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