Sales and Marketing Director

Posted 10hrs ago

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Job Description

Sales and Marketing Director owning Hustler Marketing’s ecommerce agency revenue funnel. Building scalable acquisition systems, leading teams, and driving predictable client growth.

Responsibilities:

  • Own the entire sales and marketing funnel from lead generation through signed contracts and new client acquisition
  • Develop and execute the overall sales and marketing strategy aligned with business growth objectives
  • Audit existing sales and marketing processes, identify gaps and inefficiencies, and implement solutions
  • Build scalable lead generation systems across SEO, outbound sales, partnerships, referrals, paid acquisition, content marketing, and other channels
  • Ensure a consistent flow of qualified leads supporting revenue targets
  • Optimize lead qualification, sales processes, pipeline management, and conversion rates
  • Personally lead strategic sales initiatives and high-value opportunities during the initial rebuild phase
  • Recruit, develop, and lead high-performing Sales and Marketing teams
  • Manage budgets, hiring plans, resource allocation, and channel investment decisions
  • Establish KPIs, performance metrics, and reporting systems across Sales and Marketing
  • Monitor pipeline health, lead generation performance, conversion rates, customer acquisition costs, revenue forecasting, and commercial performance
  • Present performance reports, strategic recommendations, and revenue forecasts to Company Leadership
  • Collaborate with the Service Department and cross-functional stakeholders on client expectations, onboarding, and client success
  • Identify market opportunities, strategic partnerships, and growth initiatives
  • Research industry trends, competitor activity, ecommerce developments, and emerging marketing strategies
  • Develop scalable processes, documentation, and operational frameworks
  • Participate in leadership meetings and contribute to company strategy
  • Report directly to Company Leadership

Requirements:

  • At least 5 years of experience leading Sales, Marketing, or Revenue functions with direct ownership of commercial results
  • Proven experience building, scaling, and leading high-performing Sales and Marketing teams
  • Demonstrated ability to personally drive revenue growth while developing scalable commercial systems and processes
  • Significant experience working within a digital marketing agency or SaaS company serving ecommerce businesses (required)
  • Proven success generating qualified leads through SEO, outbound sales, partnerships, referrals, content marketing, and other growth initiatives
  • Proven track record of personally closing new business and managing high-value sales opportunities
  • Strong understanding of sales pipeline management, lead qualification, conversion optimization, and revenue forecasting
  • Strong analytical skills and ability to make data-driven decisions
  • Experience managing departmental budgets, hiring, resource planning, and operational performance
  • Excellent leadership, coaching, and people management skills
  • Outstanding written and verbal communication skills in English
  • Strong organizational skills, accountability, responsiveness, and ability to meet deadlines
  • Ability to work independently and collaborate with cross-functional teams in a fully remote environment
  • Availability and responsiveness during Mondays to Fridays, 3–6 PM BCN time
  • Ability to work 30–35 hours per week, approximately 140 hours per month
  • Stable internet connection and a laptop or desktop computer capable of attending virtual meetings
  • Openness to receiving constructive feedback and providing effective coaching and feedback
  • Experience selling retention marketing services such as Email Marketing, SMS Marketing, or UGC services is a strong advantage
  • Familiarity with Klaviyo, ecommerce marketing technology, and the broader ecommerce ecosystem is highly desirable
  • Existing ecommerce or DTC industry relationships or network is a strong advantage
  • Excellent strategic thinking, problem-solving, and decision-making abilities

Benefits:

  • Fixed-rate monthly salary paid in USD
  • Uncapped performance-based commission tied to closed revenue
  • Trial-and-adaptation period paid at full rate
  • Fully remote position with a flexible work schedule