Sales and Marketing Director
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Job Description
Sales & Marketing Director leading Hustler Marketing’s ecommerce retention-agency revenue engine. Owning sales, marketing, lead generation, pipeline growth, hiring, and commercial strategy.
Responsibilities:
- Own the entire sales and marketing funnel from lead generation through signed contracts and new client acquisition
- Develop and execute the overall sales and marketing strategy aligned with business growth objectives
- Audit existing sales and marketing processes and implement improvements
- Build scalable lead generation systems across SEO, outbound sales, partnerships, referrals, paid acquisition, and content marketing
- Optimize lead qualification, sales processes, pipeline management, and conversion rates
- Lead strategic sales initiatives and high-value opportunities
- Recruit, develop, and lead high-performing Sales and Marketing teams
- Manage departmental budgets, hiring plans, resource allocation, and channel investments
- Establish KPIs, performance metrics, and reporting systems
- Monitor pipeline health, lead generation, conversion rates, customer acquisition costs, revenue forecasting, and commercial performance
- Present performance reports, strategic recommendations, and revenue forecasts to Company Leadership
- Collaborate with the Service Department and cross-functional stakeholders on client expectations, onboarding, and client success
- Identify market opportunities, partnerships, and growth initiatives
- Research industry trends, competitors, ecommerce developments, and emerging marketing strategies
- Develop scalable processes, documentation, and operational frameworks
- Participate in leadership meetings and contribute to company strategy
- Report directly to Company Leadership
Requirements:
- At least 5 years of experience leading Sales, Marketing, or Revenue functions with direct ownership of commercial results
- Proven experience building, scaling, and leading high-performing Sales and Marketing teams
- Demonstrated ability to personally drive revenue growth while developing scalable commercial systems and processes
- Significant experience within a digital marketing agency or SaaS company serving ecommerce businesses (required)
- Proven success generating qualified leads through SEO, outbound sales, partnerships, referrals, content marketing, and other growth initiatives
- Strong sales experience with a proven track record of personally closing new business and managing high-value sales opportunities
- Strong understanding of sales pipeline management, lead qualification, conversion optimization, and revenue forecasting
- Strong analytical skills and ability to make data-driven decisions
- Experience managing departmental budgets, hiring, resource planning, and operational performance
- Excellent leadership, coaching, and people management skills for building high-performing remote teams
- Outstanding written and verbal communication skills in English
- Strong organizational skills, accountability, responsiveness, and ability to meet deadlines
- Ability to work independently and collaborate with cross-functional teams in a fully remote environment
- Must be available and responsive Mondays to Fridays between 3-6 PM BCN time
- Must consistently work 30-35 hours per week (approximately 140 hours per month)
- Must have a stable internet connection and suitable laptop or desktop computer for virtual meetings
- Must be open to receiving and providing constructive feedback
Benefits:
- Uncapped performance-based commission tied to closed revenue
- First two months paid at full rate during the trial-and-adaptation period
- Regular performance reviews every 9-12 months, with the first after 3-6 months
- Fully remote position with a flexible work schedule
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