Sales and Marketing Director
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Job Description
Sales & Marketing Director owning Hustler Marketing's sales and marketing funnel. Building scalable acquisition systems, leading teams, and driving revenue for its ecommerce retention marketing agency.
Responsibilities:
- Own and lead the company's entire revenue generation function across Sales and Marketing
- Develop, execute, and optimize strategies that generate qualified leads, improve sales performance, and drive sustainable revenue growth
- Own the full sales and marketing funnel from the first client touchpoint through signed contracts and new client acquisition
- Audit existing sales and marketing operations, identify gaps and inefficiencies, and implement improvements
- Build scalable lead generation systems across SEO, outbound sales, partnerships, referrals, paid acquisition, content marketing, and other channels
- Optimize lead qualification, sales processes, pipeline management, and conversion rates
- Personally lead strategic sales initiatives and high-value opportunities during the initial rebuild phase
- Recruit, develop, and lead high-performing Sales and Marketing teams
- Manage departmental budgets, hiring plans, resource allocation, and channel investment decisions
- Establish KPIs, performance metrics, and reporting systems across Sales and Marketing
- Monitor pipeline health, lead generation, conversion rates, customer acquisition costs, revenue forecasting, and commercial performance
- Present performance reports, strategic recommendations, and revenue forecasts to Company Leadership
- Collaborate with the Service Department and cross-functional stakeholders on client expectations, sales commitments, service delivery, onboarding, and client success
- Identify new market opportunities, strategic partnerships, and growth initiatives
- Research industry trends, competitor activity, ecommerce developments, and emerging marketing strategies
- Develop scalable processes, documentation, and operational frameworks
- Foster accountability, ownership, continuous improvement, and commercial excellence
- Participate in leadership meetings and contribute to company strategy
- Report directly to Company Leadership
Requirements:
- At least 5 years of experience leading Sales, Marketing, or Revenue functions with direct ownership of commercial results
- Proven experience building, scaling, and leading high-performing Sales and Marketing teams
- Demonstrated ability to personally drive revenue growth while also developing scalable commercial systems and processes
- Significant experience working within a digital marketing agency or SaaS company serving ecommerce businesses (required)
- Proven success generating qualified leads through SEO, outbound sales, partnerships, referrals, content marketing, and other growth initiatives
- Strong sales experience with a proven track record of personally closing new business and managing high-value sales opportunities
- Excellent understanding of sales pipeline management, lead qualification, conversion optimization, and revenue forecasting
- Strong analytical skills with the ability to measure funnel performance, interpret commercial data, and make data-driven decisions
- Experience managing departmental budgets, hiring, resource planning, and operational performance
- Excellent leadership, coaching, and people management skills with the ability to build high-performing remote teams
- Outstanding written and verbal communication skills in English
- Strong organizational skills, accountability, responsiveness, and ability to consistently meet deadlines
- Ability to work independently while collaborating effectively with cross-functional teams in a fully remote environment
- Experience selling retention marketing services such as Email Marketing, SMS Marketing, or UGC services is a strong advantage
- Familiarity with Klaviyo, ecommerce marketing technology, and the broader ecommerce ecosystem is highly desirable
- Existing relationships or network within the ecommerce or DTC industry is considered a strong advantage
- Must possess excellent strategic thinking, problem-solving, and decision-making abilities
- Must be available and responsive during office hours (Mondays to Fridays between 3-6 PM BCN time)
- Must consistently work 30-35 hours per week (approximately 140 hours per month)
- Must have a stable internet connection and a laptop or desktop computer capable of attending virtual meetings
- Must be open to receiving constructive feedback while also providing effective coaching and feedback to team members
- Full-time commitment
- Contractor status after signing a non-disclosure agreement
- Exclusivity agreement
- 30-day notice period after the first two months
Benefits:
- Fixed-rate monthly salary paid in USD
- Uncapped performance-based commission tied to closed revenue
- First two months paid at full rate during the trial-and-adaptation period
- Fully remote position with a flexible work schedule
- Regular performance reviews every 9-12 months, with the first one after 3-6 months
- Senior leadership position with direct ownership of Sales and Marketing strategy, budget, channels, and hiring
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