Sales Director – Hardware and Professional Channel
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Job Description
Sales Director leading innovative strategies to grow the Hardware and Professional channels at Lasko Products. Driving commercial success in specialty markets and building high-performance teams.
Responsibilities:
- Lead Our Channel Transformation: Develop and execute a bold strategy to penetrate retail and non-traditional retail markets, uncover whitespace opportunities and expand distribution.
- Drive Growth Across Specialty Channels: Lead NAMs for commercial air movement(B-Air/B2B) and building products (Air King, along with rep groups for specialty accounts; set aggressive growth targets and oversee pricing and assortment.
- Build, Inspire and Lead a High-Performing Team: Hire, develop and coach a world-class team of NAMs and specialists; foster a culture of accountability, collaboration and results.
- Create a Unified, Best-in-Class Customer Experience: Collaborate to ensure cohesive messaging, merchandising and digital assets across specialty distributors and contractors.
- Set Strategic Direction: Develop a multi-year plan for specialty sales, identifying growth levers and emerging opportunities; maintain constant awareness of industry shifts and evolving customer expectations.
- Own the Specialty P&L: Balance top-line growth with disciplined profitability; manage pricing, promotions and inventory decisions to deliver sustainable results.
- Operational & Cross-Functional Leadership: Partner with Sales Strategy and Sales Operations team to ensure forecasts and event grids are accurate; collaborate with Supply Chain and Finance on inventory planning, pricing and logistics; coordinate with Product Development on innovation pipelines.
- Deepen Customer & Partner Relationships: Build senior relationships with specialty distributors, contractors and non-traditional retailers; develop the strategy and manage a team that represents Lasko at specialty trade shows and industry events.
- Develop New Channel Strategies: Ensure disciplined pipeline and account management; support NAMs in closing deals; move aged stock and expand distribution through representative groups.
Requirements:
- Minimum 5–7 years in a sales leadership role within consumer products, industrial equipment or B2B distribution; demonstrated success managing National Account Managers or equivalent roles.
- Demonstrated P&L ownership and proven ability to deliver profitable growth.
- Experience selling through specialty distributors, contractors and non-traditional retailers; established relationships within commercial HVAC or home-comfort markets are highly desirable.
- Strong cross-functional collaboration experience in a matrixed organization.
- Skilled in pricing, contract negotiation and inventory management; data-driven decision maker.
- Bachelor’s degree required, advanced degree preferred.
Benefits:
- Flexible hours and hybrid work schedule
- Competitive salaries with bonus potential
- Comprehensive benefits package
- Strong 401(k) match
- Wellness incentives
- Robust health coverage
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