Sales Manager
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Job Description
Sales Manager responsible for expanding key accounts and channel partnerships at LAWO. Driving measurable sales growth in broadcast media solutions through strategic initiatives and customer engagement.
Responsibilities:
- Develop and execute regional sales strategies that expand LAWO’s market presence and deliver measurable revenue growth.
- Manage and grow key accounts through structured plans that deepen relationships and maximize value.
- Strengthen channel partnerships through joint go-to-market initiatives, training, pipeline development, and strategic support to accelerate mutual success.
- Identify and capture opportunities in emerging verticals and high-growth markets by leveraging industry trends and competitive insights to inform strategy.
- Collaborate with internal teams to deliver integrated solutions and ensure customer success.
- Deliver compelling product presentations and demonstrations that showcase Lawo’s IP-based solutions.
- Represent LAWO at trade shows, conferences, and customer events as a trusted technology partner.
- Provide accurate forecasts, pipeline updates, and actionable insights to senior management.
- Monitor industry trends and competitive activity to inform strategy and uncover growth opportunities.
- Travel as required to meet objectives.
Requirements:
- Minimum 5 years of sales experience in broadcast media or related technology sectors with a proven record of exceeding targets.
- Proven ability to manage and grow key accounts while securing new customers to expand market presence.
- Experience working with major station groups, networks, and channel partners is highly desirable.
- Strong understanding of IP-based workflows, network, control, audio, and video technology.
- Skilled in CRM, forecasting, and data-driven pipeline management.
- Excellent communication, negotiation, and presentation skills with experience in engaging C-level and engineering stakeholders.
- Self-motivated, goal-oriented, and able to work independently.
- Ability to travel nationally and internationally.
Benefits:
- Competitive Salary and attractive annual bonus
- 4 Weeks Vacation, plus 12 Holidays
- Employer-sponsored Health Reimbursement Account
- Short & Long Term Disability Insurance
- 401K with Company Match
- Personal growth within an international environment
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