Search Advertising Manager
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Job Description
Advertising Manager leading paid search strategies for Lithia & Driveway. Overseeing campaign optimizations and collaborating with various teams for enhanced visibility and ROI.
Responsibilities:
- Drive strategic direction of the Search Advertising channel to ensure maximum visibility, efficiency, and ROI
- Develop & implement best practices across traditional Search and AI-driven search channels for advertising
- Establish Search Advertising standards, focus areas, core KPIs, and SLAs for vendor partners
- Evaluate Search Advertising vendor partners across the Lithia dealer network while planning and executing quarterly audits
- Implement tracking solutions across web assets (GA4, GTM, pixels, tags) to ensure reliable data capture and reporting
- Oversee Google partnership as well as corresponding platforms including Google Ads, Google Merchant Center, YouTube, etc.
- Negotiate competitive fee structures with on-program Search Advertising partners
- Identify, test, and implement new search advertising tactics, automation, and optimization techniques
- Manage and optimize campaigns across Google Ads, Bing Ads, and other relevant platforms
- Oversee keyword segmentation, bidding strategies, audience targeting, and creative testing
- Adapt paid strategies for emerging AI search experiences (e.g., SGE, OpenAI Search, Chat-based retrieval systems)
- Guide teams in prompt-driven optimization, structured content development, and AI-friendly strategies
- Evaluate and integrate AI tools for workflow enhancements, content generation, insights, and automation
- Analyze search advertising and AI advertising performance and deliver actionable insights
- Build dashboards, reporting frameworks, and experiment analyses
- Translate data into clear strategic recommendations
- Collaborate with Media, Content, Analytics, and Creative teams
- Provide search advertising input for landing pages, site architecture, and campaign planning
- Educate teams on evolving search and AI trends and recommend best practices to improve performance
Requirements:
- 4–6+ years in Search advertising, ideally in growth-focused environments
- Proven experience managing substantial paid search budgets and campaign complexity
- Strong understanding of analytics platforms (GA4, GSC, Looker, etc.)
- Familiarity with AI/LLM search systems, prompt optimization, AI content workflows, and emerging search models (e.g., SGE, Perplexity, ChatGPT Search)
- Strong attention to detail, urgency, critical thinking, and time management
- Collaborative team player with experience working cross-functionally and with external agencies
Benefits:
- Competitive pay
- Medical, Dental and Vision Plans
- Paid Holidays & PTO
- Short and Long-Term Disability
- Paid Life Insurance
- 401(k) Retirement Plan
- Employee Stock Purchase Plan
- Lithia Learning Center
- Vehicle Purchase Discounts
- Wellness Programs
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