Senior Account Executive, Local Media
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Job Description
Senior Account Executive handling sales & revenue generating activities for Local Media clients. Collaborating with teams to provide Nielsen solutions and drive client success.
Responsibilities:
- Build trust-based relationships with key contacts at the client
- Construct client presentations demonstrating Nielsen’s commitment to achieve their growth objectives
- Utilize full suite of Nielsen products to help your clients succeed
- Demonstrate how Nielsen’s solutions enhance their market position
- Negotiate & close multi-year agreements with Local TV clients
- Identify, cultivate, negotiate & close new business opportunities
- Develop and present compelling sales presentations
- Seek out & develop collaborative internal relationships
- Working knowledge of Digital advertising
- Coordinate with various support teams to solve client questions
- Collaborate with cross-functional teams to develop proposals
- Provide accurate and timely sales forecasting updates to management
Requirements:
- 4 year college degree
- Experience in Local Media, television station, rep firm, local cable entity, Nielsen or related company
- Proven track record of sales experience & revenue success
- Strong Salesforce skills are essential for creation of opportunity pipeline, revenue forecasting and deal tracking
- Demonstrated experience & strong skills with Sales Enablement tools (SalesLoft & LinkedIn Sales Navigator) is required
- Demonstrated proficiency utilizing Nielsen data, products and methodology
- Demonstrated ability to cultivate client relationships at all levels within a client organization
- Technical proficiency in Google Suite & MS Office suite
- Demonstrated ability to author proposals and make presentations to station managers & broadcast group executives
- Strong negotiating skills
- Strong business communication, writing, analytical, presentation and organization skills
- Travel: 40%
- The desire and proven ability to work in a team
Benefits:
- comprehensive health and wellness plans
- a 401(k) with a Nielsen company match
- a generous paid time off policy
- additional benefits may include a company-provided vehicle and/or discretionary incentive/bonus eligibility
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