Senior Associate Brand Manager
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Job Description
Sr. Associate Brand Manager at PurposeBuilt Brands focusing on growth strategies for the 30 Seconds brand. Analyzing data and collaborating cross-functionally to deliver financial results while supporting new product development.
Responsibilities:
- Support P&L management and financial analysis to drive profitability and achieve annual financial targets
- Conduct ongoing analysis of shipment and POS data to identify trends, opportunities, and risks, and develop action plans in response
- Support development and execution of advertising, promotional, and media plans in partnership with internal and external resources
- Help maintain and evolve consumer and customer-facing content, claims, and product benefit communication
- Leverage consumer data, macro trends, and category insights to evaluate new product extensions and adjacencies
- Partner with innovation and project management teams to bring new products to market on time and on brief
- Align brand channel strategy with sales team priorities
- Develop persuasive sales presentation materials for line reviews and brand initiatives
- Support pricing strategy development and alignment
Requirements:
- 3-5 years of brand or product management experience in a CPG environment
- Demonstrated ability to manage multiple workstreams in a fast-paced, dynamic environment
- Strong analytical skills, comfortable with shipment data, POS trends, and P&L analysis
- Experience developing consumer-facing communications, media plans, and sales materials
- Ability to influence and drive alignment across a wide range of cross-functional stakeholders
- Clear, concise communicator, both verbally and in writing
- Experience supporting new product development with cross-functional partners
- Bachelor's degree required; MBA a plus
Benefits:
- Flexible work options (remote)
- Generous paid time off
- Competitive salaries and bonus incentives
- 401K company match
- Competitive medical, dental, & vision insurance
- Pet insurance
- Annual fitness stipend
- Unmatched employee discount on all products
- Summer Hours
- LinkedIn Learning membership
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