Senior Associate Manager, Digital Merchandising, Growth Channels
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Job Description
Associate Manager of Digital Merch at Hershey responsible for optimizing online product presentation and driving sales through data analysis and team collaboration.
Responsibilities:
- Develop, execute and optimize Hershey product detail pages, including titles, description, images, and content, across digital channels like websites and mobile apps.
- Analyze performance metrics such as conversion rates, traffic, and user behavior to inform merchandising strategies and make data-driven commercial decisions.
- Improve product discoverability and site navigation through strategies like optimizing search logic and category structures.
- Develop solid digital merch plans to build momentum and drive business results, collaborating with teams such as Sales, Shopper Marketing, Consumer Connections, Insights, Category Leadership, etc. to conduct continuous optimization based on performance and evolving shopper trends.
- Conduct Digital Shelf A/B testing across titles, images, A+ Content, etc.
- Excellent team collaboration, influence, negotiation and interpersonal skills.
Requirements:
- 4+ years of experience in Digital Merch, e-comm, Shopper Marketing or Omnichannel Marketing within the CPG Industry
- Proficiency on digital merch solutions, retailer e-comm platforms, web analytics and content management
- Strong ability to interpret data, track KPIs, and use insights to drive business decisions
- Knowledge of digital marketing trends and consumer/shopper behaviors
- Familiarity with retailer strategies, shopper and priorities
- Creative problem solving and strong marketing levers understanding
- Experience working with Profitero.
- Bachelor's Degree in Marketing, Business or related field
Benefits:
- Health insurance
- 401(k) matching
- Paid time off
- Flexible work arrangements
- Professional development opportunities
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