Senior Campaigns Marketing Manager
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Job Description
Senior Campaigns Marketing Manager orchestrating marketing strategies for Delinea’s Identity Security Platform. Collaborating with teams to drive campaign performance and optimize efforts across channels.
Responsibilities:
- Lead and orchestrate integrated go-to-market (GTM) campaigns across various teams
- Partner closely with Product Marketing to define campaign strategy
- Build GTM orchestration plans connecting messaging, sales plays, and activation activities across functions
- Prioritize campaigns and manage cross-functional timelines
- Own campaign orchestration across awareness, demand generation, and digital channels
- Evaluate content needs and oversee target account inclusion for integrated campaigns
- Track campaign performance metrics and provide regular reporting for optimization
Requirements:
- At least three years of experience managing ads for Google and LinkedIn
- At least five years of experience managing ad campaigns for highly technical products
- Experience using AI for content creation or automation (or a great enthusiasm for learning how to do so)
- Five years of experience at SaaS companies
- A strong writing ability - we augment with AI but require an articulate and erudite human partner
- Experience in campaign reporting - preferably in Hubspot and Salesforce
- An understanding of intent data and innovative ways to measure it
Benefits:
- healthcare insurance
- pension/retirement matching
- comprehensive life insurance
- employee assistance program
- time off plans
- paid company holidays
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