Senior Director, Customer Lifecycle Marketing – Usage & Engagement
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Job Description
Senior Director building AlphaSense’s usage-driven lifecycle marketing for AI-powered market intelligence products. Driving API adoption, customer engagement, consumption revenue, and enterprise growth through data-led experimentation.
Responsibilities:
- Define the vision, strategy, operating model, and roadmap for Customer Lifecycle Marketing focused on usage and consumption-based offerings
- Establish repeatable and scalable processes, experimentation frameworks, and success metrics
- Build the foundation for a high-performing team as the function grows
- Design digital-first programs that accelerate time-to-value, encourage deeper and more frequent product utilization, and coordinate with Customer Success teams
- Develop and implement lifecycle strategies to increase customer usage of AlphaSense offerings, especially API solutions
- Partner with Marketing, Customer Success, Sales, Product, and Revenue Operations teams using product data, customer health signals, and behavioral insights
- Develop executive reporting and optimization strategies focused on consumption-based revenue, product utilization, time-to-value, and engagement with key capabilities
- Continuously optimize and update programs based on measurable business impact and product innovation
- Foster strong working relationships and a culture of accountability and shared ownership
Requirements:
- 10+ years of experience in high-growth, Enterprise B2B SaaS marketing, including significant experience leading post-sale marketing programs
- Demonstrated success developing and executing lifecycle strategies that drive measurable product usage or consumption, including in API-based customer environments
- Experience partnering closely across Marketing, Customer Success, Sales, and Product
- Strong analytical skills with experience using product and behavioral data to inform strategy
- Executive presence with the ability to influence cross-functional leaders and drive alignment
- Experience with usage-based or consumption-based business models
- Familiarity with product-led growth principles and experimentation methodologies
Benefits:
- Performance-based bonus may be offered
- Equity may be offered
- Generous benefits program
- Reasonable accommodation for qualified employees with protected disabilities, as required by applicable laws
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