Senior Director, Digital & Social
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Job Description
Senior Director driving digital and social media strategy at Real Chemistry. Overseeing multi-channel engagement across global healthcare clients, ensuring compliance with industry regulations.
Responsibilities:
- Experience leading multi and omnichannel digital and engagement strategy development across global, regional, and local client programs.
- Passion for working in healthcare and experience working with healthcare clients and knowledge of the regulations in the Pharma Industry is essential.
- In-depth knowledge of today’s top digital platforms including Facebook, Instagram, LinkedIn, TikTok, YouTube, Search, Programmatic.
- Counsel clients on best practices incorporating paid into an overall strategy.
- Work with our in-house team of data scientists and analysts to provide competitive insights, drive results, enhance performance and inform future content strategy.
- Brainstorm, conceptualise, workshop, and present new social media and digital programs/plans for clients.
- Experience generating strategic proposals, working with other business units on RFIs and RFPs, and leading in-person and virtual presentations and pitches.
- Experience developing strong relationships with senior clients and agency leaders to act as a trusted advisor and business partner.
Requirements:
- Up to 7 years of experience in digital/social media, with some of this served in health, biotech, or pharmaceutical media sectors.
- Agency experience required.
- College degree (BA or equivalent). A relevant concentration such as Marketing, Communications, Science, or a master's degree is a plus.
- Client service experience in an agency environment; experience collaborating effectively internally and externally as part of an integrated team.
- Comprehensive understanding of the primary regulatory bodies (such as ABPI, PMCPA, FDA, and FTC) and the social media guidelines that govern biotech and pharmaceutical clients.
- Ability to grow digital business and lead/participate in new business pitches.
Benefits:
- Generous holiday and paid time off
- Options for private medical, dental, and vision plans
- Support in saving for the future
- Mental wellness coaching and support
- Access to more than 13,000 online classes with LinkedIn Learning
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