Senior Director, Product Marketing – Brand
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Job Description
Senior Director expanding Gametime’s brand and product marketing. Connecting consumer insights, positioning, and go-to-market execution to grow its live-event ticketing platform.
Responsibilities:
- Define and lead Gametime’s brand strategy and positioning
- Identify and prioritize new customer segments, use cases, and categories
- Build the Product Marketing function from 0→1
- Own messaging frameworks, competitive positioning, and go-to-market strategy
- Develop consumer insights, research, and brand tracking systems
- Connect brand investment to acquisition, conversion, and retention
- Leverage AI-driven tools for insights, creative development, and go-to-market execution
- Build experimentation programs for positioning, messaging, and audience strategies
- Develop measurement frameworks including brand tracking, attribution, and incrementality testing
- Build and lead a small, high-performing team
- Align Product, Growth, Creative, Data, and Executive stakeholders around a unified narrative
- Ensure brand consistency across customer touchpoints
Requirements:
- 10–14 years of experience across brand, consumer marketing, product marketing, or related disciplines
- Proven track record of expanding a brand into new audiences, categories, or use cases
- Experience in consumer marketplaces, high-growth consumer platforms, or DTC environments preferred
- Demonstrated ownership of positioning and go-to-market strategy, not just campaign execution
- Experience operating in fast-paced, ambiguous environments with limited resources
- Prior experience building or scaling functions (PMM, insights, or similar) is highly preferred
- Strong brand strategy and positioning expertise
- Deep understanding of consumer behavior, segmentation, and audience expansion strategies
- Experience building or scaling Product Marketing functions and go-to-market systems
- Ability to connect brand strategy to measurable growth outcomes
- Strong analytical fluency and comfort using data to inform decisions and measure impact
- Practical application of AI tools to improve marketing effectiveness and speed
- Excellent communication and storytelling skills
- Ability to work cross-functionally with Product, Growth, Creative, and Data teams
Benefits:
- Flexible PTO
- Competitive salary & equity package
- Monthly Gametime credits for any event ($1,200/yr)
- Medical, dental, & vision insurance
- Life insurance and disability benefits
- Diverse Family-forming benefits through Carrot Fertility
- 401k, HSA, pre-tax savings programs
- Company off-sites and meet-ups
- Wellness programs
- Tenure recognition
- Salary range of $235,000–$275,000 USD
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