Senior Field Marketing Manager
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Job Description
Senior Field Marketing Manager leading West Fraser’s wood-products marketing team across construction and industrial markets. Coaching eight professionals, strengthening customer relationships, and driving regional marketing execution.
Responsibilities:
- Lead a team of eight field marketing professionals across assigned geographic territories
- Set expectations, priorities, and performance objectives aligned with West Fraser’s sales, marketing, customer, and business goals
- Conduct one-on-one meetings, performance discussions, field visits, and development planning
- Promote a safe, respectful, inclusive, and collaborative work environment
- Allocate territories, accounts, projects, and workloads to support market coverage, customer service, and productivity
- Oversee regional marketing programs involving pro-dealers, retail accounts, builders, contractors, architects, engineers, and industrial customers
- Build and maintain customer relationships through service, follow-up, technical support, and understanding customer needs
- Guide promotion of new and existing West Fraser products and ensure accurate product and application messaging
- Serve as senior subject matter resource for technical questions, product applications, building-code issues, and customer concerns
- Oversee market intelligence and reporting on product usage, construction activity, customer needs, competitive threats, and emerging opportunities
- Partner with Sales, Marketing, mill operations, technical resources, Human Resources, and other internal stakeholders
- Ensure timely handling of product concerns and claims through documentation, communication, escalation, and coordination
- Review team plans, activities, budgets, and results; identify performance gaps and implement corrective actions or continuous-improvement initiatives
- Represent West Fraser at customer meetings, industry events, trade associations, conferences, and other market-facing activities
- Contribute field perspectives to organizational planning, product strategy, sales initiatives, and marketing programs
- Demonstrate sound judgment, integrity, humility, accountability, teamwork, and responsible decision-making
Requirements:
- Bachelor’s degree in a related field or an equivalent combination of education and relevant experience in field marketing, sales, construction, building materials, or the wood products industry
- Ten or more years of progressively responsible experience related to home construction, commercial construction, building materials, industrial markets, wood products, field marketing, technical sales, or a closely related industry
- Demonstrated experience leading, coaching, and developing employees, including setting expectations, managing performance, and supporting career development
- Strong knowledge of construction practices, building materials, building codes, product applications, and the needs of builders, dealers, contractors, and other channel partners
- Proven ability to translate organizational objectives into regional plans, team priorities, measurable goals, and consistent field execution
- Strong business judgment and ability to analyze market information, customer needs, product usage, performance trends, and competitive threats
- Excellent planning, organization, prioritization, and time-management skills
- Ability to lead a geographically dispersed team and manage competing demands
- Excellent written, verbal, presentation, facilitation, and interpersonal communication skills
- Ability to build trust, influence decisions, resolve conflict, and collaborate effectively across functions and organizational levels
- Strong technical aptitude and ability to communicate complex product and application information clearly and accurately
- Proficiency with Microsoft Outlook, Word, PowerPoint, Excel, Teams, and other systems used for communication, planning, reporting, and performance management
- Ability and willingness to travel regularly within the assigned region and to other locations as business needs require
- Must be able to travel via car and air when required
- Engineering, architecture, building science, construction management, or related professional education or accreditation is an advantage
- Advanced knowledge of structural wood products, including OSB, plywood, lumber, and engineered wood products is an advantage
- Experience reading and interpreting construction documents, specifications, and applicable building-code requirements is an advantage
- Experience developing talent, succession plans, standardized work practices, and measurable continuous-improvement initiatives is an advantage
- Experience partnering with sales, marketing, manufacturing, technical, and Human Resources teams in a matrixed organization is an advantage
Benefits:
- Full-time remote position
- Regular travel within the assigned region and to other locations as business needs require
- Opportunity to lead, coach, develop, and support a team of eight field marketing professionals
- Opportunity for career development and succession planning involvement
- Participation in customer meetings, industry events, trade associations, and conferences
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