Senior Inbound Revenue, Content Strategy Manager
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Job Description
Senior Manager for Inbound Revenue & Content Strategy at LEAP, focusing on lead generation and inbound journey development. Collaborating with various teams in a mobile office environment in Berlin.
Responsibilities:
- Strategic conception and continuous development of our inbound journey with a clear focus on lead generation and new customer revenue via LEAP.de
- Ownership of the inbound go-to-market logic: target audiences/ICP, use cases, value proposition, messaging, offer structure and conversion narratives (in close coordination with the Head of Marketing)
- Development and implementation of a revenue-oriented content strategy that measurably contributes to qualified leads and closed deals
- Planning, creation and management of key content pieces along the journey (e.g., product/offer pages, case studies, comparison/alternatives content, playbooks, thought‑leadership assets, etc.)
- Building a scalable content system: topic/asset backlog, prioritization by business impact, quality assurance and structured implementation planning
- Translating complex offerings into clear, sales-oriented narratives (Problem → Solution → Proof → Offer) and ensuring consistent messaging across the website, sales assets and campaigns
- Close collaboration with colleagues in SEO, CRO, Analytics, UX, Design and Development (no operational responsibility for these disciplines — you provide direction, inputs and requirements from the inbound strategy)
- Collaboration with Sales: definition of lead quality criteria, feedback loops from sales calls, adapting content and messaging based on real objections and enablement for content creation within the sales team
- Regular reporting of inbound performance (qualitative & quantitative) including deriving actions to improve lead quality and conversion across the journey
Requirements:
- Proven track record in building and scaling an inbound channel via the website (B2B) in the range of €500k – €1.5M with direct impact on pipeline/revenue — not just reach or “content output”
- Strong, revenue-oriented GTM understanding: you think in ICP, buying triggers, offers, objections, proof and closing logic
- Deep expertise in strategic content development: you can plan and build content to capture intent and drive qualified inquiries
- Ability to develop narratives and messaging that make complex services understandable and trigger clear calls to action
- Hands-on mentality: you can conceptualize and produce key content pieces yourself while efficiently managing production with internal and external resources
- You bring unique, useful insights: concrete patterns, learnings and best practices from an environment that has already successfully scaled inbound
- Strong prioritization and clarity: you make decisions based on business impact and work structurally with roadmaps and backlogs
- Confident communication with stakeholders: you can justify decisions, manage expectations and align teams toward a common goal
- Excellent German skills (min. C1) and good English skills
Benefits:
- Close collaboration and active knowledge sharing with experienced specialists
- Fast decision-making paths and an environment that promotes ownership
- Room for your ideas in a dynamic, modern work environment
- Continuous development through transparent career paths
- A diverse team of around 90 colleagues from 18 nations
- 100% mobile office or hybrid work in the heart of Berlin
- Subsidized sports offerings and an office located in central Berlin
- Tenure bonus as well as a birthday gift
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