Senior Field Marketing Manager
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Job Description
Senior Field Marketing Manager owning Northwest regional programs for Horizon3’s autonomous cybersecurity platform. Connecting events, ABM, digital campaigns, and SDR alignment to measurable pipeline.
Responsibilities:
- Own the annual and quarterly field marketing plan for the Northwest region
- Build integrated programs connecting field events with digital air cover, SDR sequences, and ABM account targeting
- Define and enforce CPO thresholds and build marginal ROI models for regional spend
- Own the regional field budget and make investment trade-offs
- Plan and execute CISO dinners, executive roundtables, third-party conferences, hosted roadshows, and account-specific activations
- Lead SDR alignment, including pre-event sequencing, on-site meeting coordination, and post-event follow-up SLAs
- Coordinate with digital marketing, campaigns, and ABM teams around target accounts
- Own executive-tier programming, including speaker coordination, venue selection, and curated invitations
- Partner with channel field marketing on regional partner-led programs
- Report on meetings booked, pipeline created, pipeline influenced, and stage progression tied to program spend
- Run 30-day post-event reviews and apply learnings to future programs
- Maintain Salesforce campaign tracking and attribution with marketing operations
- Present regional performance to marketing and sales leadership
- Serve as primary marketing partner to regional sales leaders, account executives, and SDR managers
- Mentor Field Marketing Managers and Specialists; share repeatable playbooks across regions
- Collaborate with brand, product marketing, digital, campaigns, ABM, and marketing operations teams
Requirements:
- 5 to 8 years of B2B field marketing experience, including ownership of a region or segment
- Demonstrated ability to build and run a field program portfolio with measurable pipeline outcomes, CPO discipline, and executive-level reporting
- Deep experience partnering with sales leadership and SDR management on pre- and post-program alignment, sequencing, and follow-up accountability
- Strong financial fluency, including building CPO models, presenting ROI cases, and recommending investment trade-offs
- Experience running ABM-aligned field programs tied to named account lists, including executive dinners and CISO roundtables
- Proficiency in Salesforce for pipeline tracking, campaign attribution, and performance reporting
- Experience with marketing automation platforms such as Pardot, HubSpot, or equivalent
- Excellent written communication for executive-facing event briefs, invite copy, and post-event performance summaries
- Track record of building repeatable field program frameworks
- Experience in cybersecurity field marketing is an advantage
- Existing relationships with the security community, venues, and partners in the region are an advantage
- Background in financial services, healthcare, or SLED is an advantage
- Must be based in the Northwest US
- Willingness to travel up to 40%
Benefits:
- Equity package in the form of stock options for all full-time roles
- Health, vision & dental insurance for you and your family
- Flexible vacation policy
- Generous parental leave
- Career development opportunities
- Inclusive culture
- Collaborative environment encouraging creativity and out-of-the-box thinking
- Remote and hybrid work models depending on role and location
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