Senior Manager, Content Marketing
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Job Description
Senior Manager, Content Marketing at TigerConnect driving brand narrative through content for healthcare communication solutions. Overseeing high-impact content and cross-functional coordination for engagement and pipeline growth.
Responsibilities:
- Develop and own a unified content marketing strategy aligned with TigerConnect’s business and brand goals
- Oversee creation of high-impact content across formats including but not limited to: blog posts, case studies, ebooks, reports, videos, webinars, and more
- Coordinate closely with product marketing, demand gen, clinical, sales, and Customer Success to fuel campaigns, thought leadership, and brand initiatives
- Elevate TigerConnect’s brand voice, positioning, and visual identity across channels (owned, earned, and paid)
- Lead customer marketing: advocacy programs, testimonials, and case study development
- Manage content calendar, ensuring timely execution and performance-driven editorial planning
- Define and track KPIs: engagement, reach, pipeline attribution, SEO rankings, and conversion metrics
- Conduct audience and competitive research to inform content themes and tactics
- Optimize content workflows and tools (CMS, marketing automation, analytics, SEO, social platforms)
Requirements:
- 8+ years of B2B SaaS marketing experience with a strong emphasis on content and customer engagement strategy
- Exceptional storytelling skills, with keen attention to messaging, design, and editorial quality
- Highly organized with strong project and time management skills; thrives in fast-paced environments
- Deep understanding of content distribution channels and best practices
- Experience in healthcare tech/digital health required
- Excellent written, verbal, and interpersonal communication skills
- Passionate about building content that educates, inspires trust, and drives demand.
Benefits:
- Enjoy remote flexibility with teams across the US and globally - plus prime office space in El Segundo, California
- Excellent Medical, Dental, and Vision insurance for you and your family plus a 401k match
- Focus on your well-being through our wellness reimbursement program and company-wide wellness days (extra days off to rest and recharge)
- Our flexible time off lets you work hard and play hard—on your schedule
- Join a mission-driven team committed to making a real impact in the world of healthcare
- Our mission is to provide a healthcare communication solution that radically improves the way care is delivered.
- We’ve been recognized as one of the Best Places to Work in Los Angeles (2022, 2023, 2024, 2025, 2026), as well as on the list of Best Paying Companies (2022) with the Best Perks & Benefits (2022).
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