Mid-level Content Analyst
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Job Description
Analista Pleno de Conteúdo at CI&T, working on brand narrative and communication strategy. Combining content, branding, and AI tools for a global outreach.
Responsibilities:
- Plan, develop and execute internal and external communication content, ensuring consistency with CI&T’s strategy and brand voice.
- Produce high-quality copy for multiple formats and channels, including articles, social media posts, scripts, corporate communications, executive materials and thought leadership content.
- Support the development and rollout of communication plans, defining key messages, audiences, channels and success metrics.
- Translate complex topics in technology, AI and digital transformation into clear, engaging narratives tailored to each audience.
- Work cross-functionally with branding, content, media, design, analytics and global stakeholders to ensure editorial excellence across digital initiatives.
- Use generative AI tools to accelerate ideation, writing, editing, tone adaptation and content repurposing, while maintaining accuracy, consistency and brand alignment.
- Review and edit own and third-party content, ensuring quality, clarity, correctness and adherence to CI&T’s style guide.
- Support global corporate communication initiatives, campaigns, launches and internal engagement activities.
- Contribute to channel management and editorial calendars by organizing briefs and production workflows.
- Monitor content performance, connecting editorial outputs to engagement, search visibility and LLMs (SEO/GEO) and to business objectives.
- Keep up with trends in communication, content and the use of AI in editorial production, providing recommendations to the team.
Requirements:
- Experience in content production and communications, preferably in global, enterprise, agency or technology company environments.
- Excellent writing, editing and proofreading skills, with a strong command of Portuguese and English — including advanced written and spoken English for brand deliverables and executive materials.
- Experience planning internal and external communications and developing key messages.
- Knowledge of and affinity for generative AI tools applied to content generation, review and optimization.
- Ability to translate complex topics into clear, consistent narratives tailored to different audiences.
- Experience working cross-functionally with marketing, content, design and technology teams.
- Attention to detail, strong organizational skills and the ability to manage multiple projects simultaneously.
- Proactive mindset, with a focus on experimentation and continuous learning.
Benefits:
- Health and dental insurance;
- Meal and food allowance;
- Childcare assistance;
- Extended parental leave;
- Partnerships with gyms and health and wellness professionals via Wellhub (Gympass) TotalPass;
- Profit Sharing (PLR);
- Life insurance;
- Continuous learning platform (CI&T University);
- Employee discount club;
- Free online platform dedicated to promoting physical and mental health and well-being;
- Pregnancy and responsible parenthood course;
- Partnerships with online course platforms;
- Language learning platform;
- And many more
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