Content Marketing Specialist
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Job Description
Content Marketing Specialist developing clear, high-quality B2B content for Peak Sales Recruiting, overseeing editorial calendars and collaborating with teams for effective content delivery.
Responsibilities:
- Develop clear, accessible, high-quality content that connects with our community, speaks to trends, and supports the buyer journey.
- Oversee our editorial calendar and social channels.
- Work closely with internal marketing teammates, sales, and recruiting, as well as external consultants.
- Own the content calendar and the creation of content for our product portfolio across all channels.
- Author and update content for our website, blog, marketing assets, emails, ads, and sales enrichment materials.
- Partner with our SEO team to create content that promotes our brand across all manner of search results.
- Ensure all content is rooted in accuracy and credibility by performing thorough, expert-level research for every piece of collateral.
- Develop high-quality marketing materials, including case studies, ebooks, and contributed articles for industry publications.
- Maintain verbal and narrative brand guidelines to ensure consistency across internal teams and external partners.
- Analyze web traffic and content performance, reporting on ROI weekly.
Requirements:
- 3+ years of experience developing multi-channel content, specifically for B2B companies.
- Experience in writing content about the sales process or working with the recruiting industry is a significant plus.
- A proven background in writing with a digital portfolio of produced marketing work.
- Strong fluency in Google Suite and PowerPoint are a must.
- Experience with CMS platforms (such as WordPress), social media management tools, CRM systems, and Google Analytics is highly valued.
- Bachelor’s degree in marketing, Advertising, Communications, English, or a related field.
Benefits:
- Remote-First, Flexible Culture
- 100% remote work environment with company-provided equipment.
- Three weeks of vacation, plus five PTO days annually
- Comprehensive benefits after 90 days
- RRSP matching after six months
- $750 annual Health & Wellness Allowance, in addition to our benefits program
- Uncapped commissions and performance incentives
- Ongoing professional development and career advancement opportunities
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