Senior Manager, Creative Strategy
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Job Description
Senior Manager leading execution and performance of Creative Strategy team at Grüns. Driving measurable business impact through creative strategy excellence in remote setting.
Responsibilities:
- Ensure all creative strategy outputs (briefs, scripts, testing plans, performance analyses) meet a high bar for clarity, insight, and performance alignment
- Review, refine, and QA creative strategy work across channels and formats before it moves into production
- Manage and coach Creative Strategists, helping them sharpen their thinking around hooks, angles, personas, and testing frameworks
- Provide direct, actionable feedback that improves the quality and speed of work
- Build individual development plans focused on craft, strategic thinking, and performance ownership
- Own the connection between creative strategy decisions and outcomes such as nCAC, FO volume, and efficiency
- Ensure learnings are documented, shared, and applied across future tests
- Push for tighter feedback loops and faster iteration cycles
- Establish standards for what 'good' creative strategy looks like at Grüns
- Build repeatable frameworks for briefing, angle development, persona definition, and testing roadmaps
- Partner closely with Design, Video, and Creative Ops to improve brief quality and creative throughput
Requirements:
- Has 3–5+ years in performance creative or creative strategy roles within DTC, growth marketing, or paid media environments
- Has 1–2+ years managing or leading creative strategists, copywriters, or performance creatives
- Strong writing and briefing skills across static, UGC, and video formats
- Proven ability to coach, develop, and elevate others
- Deep understanding of how creative strategy drives performance outcomes
- Comfortable balancing creative ambition with real performance constraints
Benefits:
- Competitive equity packages
- Comprehensive set of benefits designed to support well-being, growth, and balance of our team
- Generous PTO
- Free Grüns subscriptions
- Strong benefits coverage for you and your family
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