Senior Manager, Database Communications
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Job Description
Senior Manager leading email and SMS strategy and execution at Athletes Unlimited. Focusing on fan lifecycle communication from acquisition to retention.
Responsibilities:
- Own the end-to-end email and SMS strategy to drive measurable business impact and improve how we communicate with our fans at scale
- Serve as the subject matter expert for email and SMS best practices, deliverability, accessibility, and regulatory compliance
- Oversee planning, creation, QA, and deployment of all email and SMS campaigns and automated journeys
- Translate organizational priorities into a clear fan communication roadmap, balancing campaigns, automation, and testing
- Partner with internal teams to ensure messaging and design is clear, compelling, and on-brand
- Work cross functionally to drive segmentation, personalization, and content improvements, as well as deliver cohesive omnichannel experiences
- Continuously test and optimize email content, timing, cadence, and templates to improve performance
- Build and maintain clear reporting dashboards to communicate performance and impact to stakeholders
- Use performance insights to inform strategy, experimentation, and cross-channel coordination
Requirements:
- 5-7 years of experience in email or database communications
- Deep expertise with ESPs, CDPs, and marketing automation platforms
- Strong understanding of segmentation, personalization, deliverability, and lifecycle strategy
- Proven ability to use data to inform decisions and demonstrate business impact.
- Familiarity with A/B testing frameworks and experimentation at scale
- Strong written communication skills
- Knowledge of Google Suite products
- Willingness and ability to travel onsite as needed, approximately once per year
- Legal authorization to work in the United States
Benefits:
- Competitive health, dental, and vision insurance plans
- 401(k) plan with generous company match
- Paid parental leave
- Wellness and Development benefit
- Caregiving benefit
- Unlimited paid time off alongside company holidays
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