Senior Manager, Digital Ads
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Job Description
Senior Manager, Digital Ads driving measurable growth across Justrite Safety Group's brands. Managing paid media investment and optimizing performance to influence revenue and lead generation.
Responsibilities:
- Manage paid advertising channels, including Google, Bing, LinkedIn, Meta, etc
- Conduct and own detailed analytics in order to optimize spend leveraging modern analytic tools
- Oversee retail media network spend in key retailers including Amazon
- Control and optimize a six-figure monthly paid media budget with ROAS and CAC discipline
- Translate marketing goals into actionable media strategies and campaigns that connect directly to revenue and lead outcomes
- Optimize Conversion Funnel KPIs by analyzing the entire funnel, formulating hypothesis and running testing to improve CVR, AOV, Market Basket and other relevant funnel KPIs
- Conduct thorough and on-going analysis to identify opportunities & trends, optimize performance, create actionable insights, and refine targeting
- Create dashboards, reports and scorecards to provide visibility and regular updates to key stakeholders
- Collaborate closely with creative, content, web, and video marketing partners to align messaging, landing page, and audience strategies
- Leverage AI to craft and optimize copy, content and iterative tests
- Develop a monthly experimentation roadmap, and conduct analytics on experiment run, results and learnings
- Hands-on campaign setup and troubleshooting
- Partner with analytics and Martech to implement effective tagging, tracking, and measurement
- Identify new digital advertising platforms, audiences and creative formats to fuel experimentation and performance growth
- Collaborate with members of the digital team for optimal performance across all Justrite Safety Group campaigns
Requirements:
- 5-7+ years of experience in paid media/performance marketing
- 3-5+ years of experience in ads and commercial analytics
- Experience owning the paid media approach and execution for an ecommerce brand
- Experience driving successful lead generation in a B2B environment
- Extensive experience with Google Ads, Microsoft Ads, Meta Ads, LinkedIn Advertising, and YouTube ads
Benefits:
- Comprehensive medical, dental, and vision coverage
- Flexible hours and alternative work arrangements
- 401K plan with company match
- Company-paid short and long-term disability insurance
- Generous paid time off
- Personal days
- Employee wellness program
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