Senior Manager, Events Strategy – Brand Experiences
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Job Description
Senior Manager driving event strategy & brand experiences for Observe.AI. Elevating brand visibility at major industry events while engaging strategic customers.
Responsibilities:
- Design and execute event strategies that directly support engagement and growth within top-tier strategic accounts. Partner with Sales, Account Management, and ABM teams to align event plans with account goals and pipeline objectives.
- Lead the planning and execution of flagship tradeshows, third-party conferences, and executive experiences that advance strategic account objectives. Oversee logistics, vendor management, and cross-functional coordination to ensure on-brand, high-impact delivery.
- Develop event programs that accelerate the sales cycle, influence pipeline creation, and deliver measurable ROI across key verticals and strategic segments.
- Oversee onsite brand presence — booth design, messaging, activations, and experiences — ensuring consistency and excellence across all touchpoints. Collaborate with Product Marketing to bring our brand story to life through compelling thought leadership, content, and event narratives.
- Identify and secure high-impact speaking, sponsorship, and partner opportunities to showcase Observe.AI’s deep expertise and leadership in the GenAI and CX markets.
- Partner closely with Sales, Demand Generation, and Product Marketing to drive unified messaging, maximize ROI, and ensure measurable outcomes tied to pipeline and account engagement.
- Establish clear event KPIs and continuously optimize event performance to enhance reach, impact, and ROI.
Requirements:
- 8+ years of experience in event marketing, experiential marketing, or field marketing, preferably in B2B SaaS or technology.
- Proven success designing and executing event programs for strategic accounts.
- Strong understanding of account-based marketing (ABM) principles and how events drive engagement within key accounts.
- Deep expertise in trade-shows, sponsorship strategy, executive programs, and customer experience events.
- Exceptional project management, stakeholder alignment, and communication skills.
- Strong analytical and data-driven mindset; able to connect creative event design to pipeline and revenue impact.
- Passion for innovation, creativity, and measurable outcomes in a fast-moving market.
Benefits:
- Competitive compensation including equity: Market-aligned base pay, performance incentives, and meaningful equity ownership
- Excellent medical, dental, and vision insurance options: Comprehensive medical, dental and vision benefits for employees and eligible dependents
- Flexible Paid Time Off: Our unlimited, flexible PTO policy empowers you to take the time you need to recharge, maintain balance, and perform at your best.
- Additional Time to Recharge: 10 company holidays, an annual company-wide Winter Break, and paid parental leave to fully support life outside of work.
- 401(k) plan: Long-term financial planning support with tax-advantaged retirement savings
- Quarterly Lifestyle Spending Account: Flexible quarterly stipend to support wellness, learning and professional development, and personal growth
- Monthly Mobile + Internet Stipend: Support for remote and hybrid work connectivity needs
- Pre-tax Commuter Benefits: Tax-efficient transit and commuting support for hybrid and in-office employees
- Autonomy and Agency: Play a meaningful role in scaling a category-defining GenAI platform transforming the future of customer experience.
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