Events Marketing Manager – New Verticals
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Job Description
Events Marketing Manager designing and executing events strategy for Flex’s New Verticals. Collaborating with revenue team and cross-functional stakeholders to build impactful events playbook.
Responsibilities:
- Own the full events calendar for our New Verticals business: execute 2-3 anchor industry events and support 3–5 smaller sales team events per vertical per year — from sponsorship negotiation and speaking opportunities through sales enablement, on-site execution, and post-event follow-up.
- Enable the New Verticals sales team to maximize their attendance at 3-5 smaller industry events per vertical per year — develop pre-event briefings, target account lists, and talking points so every rep walks in prepared; plan and execute 10–12 person executive dinners tied to key events to deepen partner relationships.
- Design and execute our events playbook for New Verticals, from run-of-show templates, budget tracking, attendee management, and measurement frameworks so strong execution becomes repeatable and scalable.
- Define target audience segments for each event format, identifying the right decision-makers at each prospect, setting attendance criteria, and use post-event data to continuously sharpen targeting.
- Partner with the revenue team to define target account lists for events and ensure revenue team follow-through post-event.
- Manage events budget with precision, from tracking actuals vs. forecast, surfacing tradeoffs, and optimizing for impact per dollar in terms of pipeline generation.
- Measure event effectiveness — attendance, pipeline generated, partner satisfaction — and report results to stakeholders cross-functionally.
- Evaluate third-party event sponsorships and partner-hosted events as co-marketing opportunities for Flex.
- Coordinate with the broader Partner Marketing team on integrated pre/post-event programs and co-marketing campaigns.
Requirements:
- 3-5 years in B2B event marketing, field marketing, or demand generation, with experience producing both brand presence at large industry conferences, creative marketing activations to drive pipeline, and intimate executive events.
- Budget management experience — you're comfortable owning a P&L for events and making smart tradeoffs
- Experience attributing event investment to pipeline & revenue outcomes. You can answer the question “was it worth it?” from any stakeholder with data
- Comfort with Salesforce and HubSpot for campaign tracking, attendee lists, and post-event follow-up sequences & workflows
- A builder's mindset. You've stood up events programs at early-stage companies or within new functions and can work without a fully formed playbook
- Proven track record running high-touch executive events from soup to nuts: venue, speakers, agenda, logistics, and measurement
- Experience & eagerness using AI thoughtfully and strategically in your day-to-day work
Benefits:
- Competitive medical, dental, and vision
- Company equity
- 401(k) plan with company match
- Unlimited paid time off + 13 company paid holidays
- Parental leave
- Free Flex subscription
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