Senior Manager, Growth Cohort – Casino
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Job Description
Senior Manager overseeing Casino growth strategy through marketing and data analytics. Partnering across teams to enhance player acquisition and value throughout the lifecycle.
Responsibilities:
- Execute New Player Cohort Strategy: Own the day-to-day management of new player cohorts, implementing aggressive strategies to maximize Initial NGR and Day-1 to Day-30 LTV.
- Optimize the Conversion Funnel: Map and refine the journey from registration to first deposit; collaborate with CRM and Product to remove friction and ensure a seamless "first-bet" experience.
- Promotional Strategy: Partner with the Promotions team to design new user incentives that balance high-volume acquisition with long-term value. Build a robust "test-and-learn" pipeline for acquisition offers, constantly refining bonus structures, wagering requirements, and "hook" messaging to outperform competitors.
- Data-Driven Intake Analysis: Analyze the performance of new cohorts by acquisition source to identify high-value trends, reporting insights on CAC and early-life ROI to Casino leadership.
- Cross-Functional Alignment: Serve as the primary bridge between the Acquisition Marketing, Brand, and Analytics teams to ensure promo spend aligns with volume targets and commercial budgets.
- Performance & Velocity Reporting: Track and forecast the growth of new player bases, maintaining real-time dashboards that communicate the health and scale of the acquisition pipe.
Requirements:
- 7 plus years of experience in growth marketing, CRM, or lifecycle strategy—ideally within Casino, iGaming, or a high-frequency subscription/digital environment.
- Proven Track Record: Experience driving measurable improvements in customer retention and LTV through segmented, data-informed campaigns.
- Analytical Mindset: Strong proficiency in cohort analysis and data interpretation; you are comfortable using data to build business cases for new initiatives.
- Communication Skills: Ability to translate complex data into clear, actionable narratives for cross-functional partners and leadership.
- Operational Agility: Comfortable moving between high-level lifecycle planning and the tactical details of campaign execution.
- Industry Knowledge: A solid understanding of the regulated gaming landscape and player psychology is a significant plus.
Benefits:
- For information about our benefits, please visit **https://benefitsatfanatics.com/**
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