Senior Manager, Performance Marketing
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Job Description
Sr. Manager leading enterprise account-based marketing strategy and managing paid advertising at Zapier. Collaborating across teams to drive engagement and optimize campaigns for conversion.
Responsibilities:
- Define and own the ABM strategy for enterprise targets, including account segmentation, journey mapping, campaign plans, and paid ads strategy.
- Design and lead the team structure and operating model for ABM and paid.
- Collaborate with Demand Gen, Sales, Sales Engineering, Customer Success, and Product teams to align on account selection, goals, and engagement cadences.
- Set the strategy and success metrics for ABM and paid, empowering the team to make campaign, budget, and channel decisions.
- Partner with Sales, RevOps, and Demand Gen leadership to co-define the enterprise pipeline strategy.
- Build and maintain strong working relationships with Sales leadership and reps for alignment on account selection and engagement plans.
- Optimize paid media agency relationships, ensuring execution aligns with pipeline objectives.
Requirements:
- 6+ years of experience in ABM, enterprise demand-generation marketing, performance marketing, or an equivalent field.
- Comfortable working with Sales, RevOps, Demand Gen, and creative/agency partners.
- Executed multi-touch ABM campaigns (email, ads, events, personalized outreach, direct mail, etc.) with a focus on measurable outcomes.
- Understanding of account-level metrics (engagement, pipeline, conversion) and ability to iterate campaigns based on data.
- Hands-on experience managing large-scale paid advertising budgets and agency relationships across both self-serve and enterprise motions.
- AI-forward mindset with active usage of AI tools (LLMs, automation platforms, AI-powered analytics).
Benefits:
- Offers Equity
- Offers Bonus
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