Senior Marketing Manager – Aggregator
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Job Description
Senior Marketing Manager leading aggregator operations for IPH’s pet insurance portfolio. Overseeing performance management, stakeholder engagement, and strategic planning for aggregator partnerships.
Responsibilities:
- Lead performance management across volume, conversion, CPA, and profitability
- Monitor and manage daily and weekly channel performance; lead rapid response actions when volatility occurs
- Provide regular performance updates & insights on results across aggregators
- Identify and execute optimization initiatives across aggregators, including ranking improvements, bid strategies, and offer adjustments
- Identify and execute scale and efficiency opportunities across brands and partners
- Partner with internal analysts to translate insights into commercial plans
- Identify operational and process improvements to drive scale, efficiency, and accuracy across brands and partners
- Track and respond to competitor moves across aggregators and adjacent channels
- Manage major aggregator relationships across the IPH portfolio as the senior point of contact
- Negotiate and sign portfolio-level partnerships with priority aggregators
- Negotiate quarterly new policy targets and CPA guardrails between brand teams and aggregator partners
- Negotiate brand rankings, product offers, visibility enhancements, and promotional opportunities
- Ensure strong accountability, transparency, and long-term value delivery through structured partnership management
- Manage relationships with Brand Aggregator Managers, Marketing teams, and Sales teams to ensure strategic and executional alignment
- Partner with Product, Pricing, Actuarial, and Finance teams to incorporate competitiveness and margin guardrails into operational decisions
- Work closely with Brand Marketing to ensure proposition, creative, and messaging support aggregator success
- Support strategic planning and quarterly performance reviews with senior commercial leaders
- Lead annual and quarterly aggregator strategic planning across the IPH portfolio
- Identify the risks and opportunities that shape investment, ranking strategies, and product prioritization
- Develop, share, and implement Aggregator Best Practice frameworks across brands and partners
- Drive process consistency and operational excellence across the Shared Service Team.
Requirements:
- Bachelor’s, or Master’s degree in Business, Marketing, Economics, Finance, Mathematics, or a related analytical field
- 5+ years in aggregator operations, performance marketing, channel management, strategy consulting or commercial partnerships
- Proven experience driving scalable operational processes and delivering commercial outcomes
- Strong commercial negotiation capability, ideally within marketplace ecosystems
- Strong analytical mindset with the ability to understand drivers across multiple partners, interpret performance data and drive decisive action
- Excellent communication and relationship-building skills across internal and external stakeholders
- Experience with aggregators/price comparison sites, insurance, pet industry or performance marketing
- Understanding of funnel metrics, ranking algorithms, CPA optimization, and aggregator ecosystems
- Comfort with performance dashboards and working alongside data teams.
Benefits:
- Comprehensive full medical, dental and vision Insurance
- Basic Life Insurance at no cost to the employee
- Company paid short-term and long-term disability
- 12 weeks of 100% paid Parental Leave
- Health Savings Account (HSA)
- Flexible Spending Accounts (FSA)
- Retirement savings plan
- Personal Paid Time Off
- Paid holidays and company-wide Wellness Day off
- Paid time off to volunteer at nonprofit organizations
- Pet friendly office environment
- Commuter Benefits
- Group Pet Insurance
- On the job training and skills development
- Employee Assistance Program (EAP)
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