Senior Marketing Manager – Digital, AI Focused
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Job Description
Senior Marketing Manager leading AI-focused marketing strategies to drive growth for a tele-neurology services company. Responsible for building scalable marketing systems and optimizing AI-related workflows.
Responsibilities:
- Develop and execute a scalable, AI-first marketing strategy aligned with Sevaro’s growth objectives
- Build and optimize a modern marketing stack leveraging AI tools for content generation, segmentation, and campaign automation
- Design systems that enable rapid experimentation, iteration, and performance optimization
- Use AI to enhance personalization, targeting, and conversion across campaigns
- Partner with Business Development and Leadership to drive pipeline growth and revenue impact
- Build and execute multi-channel growth campaigns across inbound, outbound, and account-based strategies
- Implement AI-enhanced lead scoring, attribution modeling, and funnel optimization
- Analyze CAC, LTV, and funnel conversion metrics to drive decisions
- Own Sevaro’s digital presence and performance marketing strategy (SEO, SEM, paid media, website)
- Leverage AI tools to optimize ad targeting, creative testing, and campaign performance
- Build and scale automated nurture campaigns and lifecycle marketing workflows
- Drive high-velocity, AI-assisted content creation across channels
- Lead implementation of AI tools across the marketing function (ChatGPT, HubSpot AI, etc.)
- Build automated workflows and playbooks to improve speed, efficiency, and scalability
- Establish dashboards and reporting systems for real-time performance tracking
- Continuously test emerging AI tools for competitive advantage
- Refine Sevaro’s brand narrative in a tech-enabled healthcare landscape
- Use data and AI insights to inform messaging and segmentation
- Analyze market trends and competitors to identify growth opportunities
- Manage external agencies and vendors focused on performance and ROI
- Integrate AI tools into vendor workflows
- Ensure alignment across internal and external stakeholders
Requirements:
- 6+ years of experience in B2B or healthcare marketing
- Proven ability to drive pipeline and revenue
- Strong experience with digital marketing, demand generation, and analytics
- Experience leveraging AI tools in marketing workflows preferred
- Strong systems thinker with ability to build scalable processes
- Ability to operate as both strategic leader and hands-on executor
Benefits:
- Health, vision, dental, and life insurance
- 401(k) with company match
- Generous stock option offering
- PTO and paid holidays
- Technology stipend and equipment provided
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