Senior Paid Social Media Manager
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Job Description
Paid Social Media Senior Manager driving strategic direction and optimization for eCommerce and DTC clients. Leading performance growth initiatives across multiple social platforms.
Responsibilities:
- Lead the strategic direction, optimization approach, and performance growth for a portfolio of primarily eCommerce and DTC clients
- Oversee paid social programs across platforms like Meta, TikTok, Pinterest, Reddit, Snapchat, and LinkedIn
- Help clients scale revenue, improve efficiency, and evolve acquisition strategies through structured testing, thoughtful optimization, and data-informed decision making
- Monitor performance daily and proactively optimize campaigns based on KPIs such as ROAS, CPA, CAC, CVR, MER, and revenue
- Analyze platform data, third-party analytics, and attribution tools to evaluate campaign performance and guide optimization decisions
- Partner closely with creative teams to inform and iterate on social-first, performance-driven creative concepts
- Owning performance outcomes across assigned accounts, leading client calls, performance discussions, and campaign reviews as a trusted day-to-day strategic lead
Requirements:
- 4-6 years of hands-on paid social experience, preferably within an agency environment
- Proven experience managing performance-focused campaigns for eCommerce, DTC, and/or lead generation brands
- Strong platform expertise within major paid social platforms
- Proven ability to manage campaign execution, optimization strategy, and budget allocation across multiple accounts
- Strong “hands-on keyboard” mindset with the ability to both strategize and execute at a high level
- Strong understanding of full-funnel paid social strategy including prospecting, retargeting, conversion-focused campaigns, and lifecycle-aligned activations
- Ability to connect paid social performance to broader business goals such as revenue growth, customer acquisition efficiency, and conversion improvement
- Experience developing testing strategies and optimization roadmaps rooted in measurable performance outcomes
- Comfort balancing tactical execution with strategic account thinking
- Curiosity around evolving paid social trends, platform updates, AI-driven workflows, and social commerce opportunities
- Strong analytical mindset with the ability to interpret performance data and translate insights into actionable recommendations
- Experience using third-party analytics, platform analytics, attribution tools, and reporting systems to evaluate campaign performance
- Familiarity with attribution concepts, lift testing, incrementality thinking, and modern measurement approaches
- Ability to communicate performance insights clearly to both internal teams and clients
- High attention to detail with strong QA habits and data accuracy standards
- Experience supporting campaigns tied to social commerce initiatives (TikTok Shop, catalog sales, affiliate + paid integration, etc.)
- Understanding of how paid media supports broader conversion ecosystems and platform-native shopping experiences
- Comfort working within fast-evolving platform environments, including beta features and emerging ad products
- Familiarity with feed-based advertising, dynamic product campaigns, and platform-native commerce formats
- Strong client-facing communication and presentation skills
- Ability to explain performance trends, testing insights, and optimization strategies in a digestible and actionable way
- Strong organizational skills and ability to manage multiple deadlines and priorities simultaneously
- Experience mentoring or supporting junior team members within collaborative team environments
- Proactive, accountable, and solutions-oriented mindset with strong strategic thinking capabilities
Benefits:
- Health insurance
- Paid time off
- Professional development opportunities
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