Senior Paid Social Strategist – Meta
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Job Description
Senior Paid Social Strategist owning Meta strategy, testing, and scaling for MVR Digital’s premium DTC clients. Managing $100K+ monthly spend and leading client-facing performance recommendations.
Responsibilities:
- Own Meta strategy and day-to-day execution across a portfolio of DTC accounts, including campaign build, structure, budget pacing, testing, and scaling decisions
- Manage $100K+ per month in Meta spend against ROAS, CPA, and MER targets
- Configure and QA tracking, including pixel, CAPI, event quality, catalog, and feed health
- Run structured creative testing; brief creative, critique deliverables, and connect creative performance to in-platform decisions
- Support Google, TikTok, and other channels where they affect accounts
- Form a point of view on cross-channel budget allocation
- Lead the paid social portion of client calls, explain performance, provide recommendations, and push back when needed
- Mentor junior buyers and serve as the QA gate for paid social work before launch
Requirements:
- 4+ years hands-on paid social experience in an agency or high-growth brand environment
- Deep Meta expertise, including Advantage+, CBO, signal quality, CAPI, and incrementality
- Personally owned $100K+ monthly budgets with documented efficiency gains
- DTC or e-commerce ownership experience
- Premium or luxury AOV experience is a strong differentiator
- Working Google Ads knowledge and ability to speak to it credibly
- GA4, Looker Studio, and attribution fluency
- Fluent, confident English
- Strong client communication; this role is client-facing
- Comfortable in a fast-moving remote environment with multiple accounts
Benefits:
- Paid time off
- Paid company holidays
- Flexible Fridays
- Remote first collaboration
- Quarterly performance bonus potential
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