Senior Performance Marketing Manager – SEA/PPC
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Job Description
Performance Marketing Manager für datengetriebene Paid-Media-Kampagnen bei MAI Marketing Automation Intelligence. Betreuung von Kundenaccounts über Google Ads, Social Ads und Tracking-Setups.
Responsibilities:
- Independently manage and advise your own portfolio of clients, both digitally and in person
- Take responsibility for client strategies and results
- Develop paid media concepts, market analyses, and account audits for Google Ads and Social Ads
- Build and continuously develop accounts across platforms throughout the entire funnel
- Work with Google Search, Performance Max, Demand Gen, Shopping, and Meta Advantage+
- Use additional platforms such as Microsoft Advertising, LinkedIn Ads, TikTok, or Pinterest, depending on the client
- Strategically manage platform automation using Smart Bidding, Performance Max, AI Max for Search, and Meta Advantage+
- Support the design and further development of tracking setups
- Advise clients on Consent Mode, Enhanced Conversions, and the Meta Conversions API (CAPI)
- Present planned initiatives and concepts to clients and take responsibility for their implementation
- Conduct in-house training sessions for clients
- Provide subject-matter support and share knowledge with working students and trainees
- Use the internal AI Kit for analysis, reporting, and creative iteration
Requirements:
- Several years of professional experience in SEA/PPC, ideally around five years
- Demonstrable success managing client accounts
- Excellent knowledge of Google Ads and Microsoft Advertising
- Knowledge of Performance Max, Demand Gen, and AI Max for Search
- Experience with Smart Bidding and managing automated campaigns
- Experience with Google Merchant Center, Channable, or Channelpilot
- Confident in negotiations and presentations
- Independent, reliable, and results-oriented working style
- Ability to maintain an overview while managing multiple accounts
- Cross-channel mindset and understanding of how SEA/PPC fits into a holistic online marketing strategy
- Excellent knowledge of MS Office, particularly Excel, PowerPoint, and Word
- Fluent written and spoken German (C2 level)
- Good English is an advantage
- Experience in Paid Social, particularly Meta Ads including Advantage+, and LinkedIn Ads is an advantage
- Knowledge of additional platforms such as TikTok or Pinterest is an advantage
- Knowledge of tracking and measurement, particularly GA4, Google Merchant Center, Consent Mode, server-side tracking, and first-party data, is an advantage
Benefits:
- Flexible choice of working hours and location
- Choice of MAI Group locations: Augsburg, Hamburg, Berlin, Paderborn, Cologne, Munich, and Vienna
- Individual professional development, active training, and career development opportunities
- Participation in digital marketing events, including occasionally hosting our own events
- Transparent company philosophy and continuous development of structures, processes, and mindset
- Long-term relationships and strong employee retention
- Strong sense of teamwork among colleagues
- Modern offices
- On-site sports sessions in Augsburg
- Individual coaching
- Free drinks, fruit, sweets, and after-work beer
- Team events
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