Senior Platform Engineer, MarTech
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Job Description
Senior Platform Engineer operating Braze, Hightouch, and customer-data integrations. Supporting Twin Health’s AI-powered metabolic healthcare platform and member engagement.
Responsibilities:
- Own configuration, day-to-day support, and continuous improvement of Braze, Hightouch, and related MarTech platforms
- Collaborate with Marketing, Enrollment, Acquisition, Product, and Data to translate business needs into platform capabilities
- Manage shared intake and prioritization, including scope, effort, urgency, timelines, and escalation of competing priorities
- Standardize reusable Braze Canvas architecture, templates, build processes, testing, and release checks
- Maintain integrations across Braze, Hightouch, Snowflake, Salesforce, and mail vendors
- Ensure accurate customer attributes, events, audience synchronization, and reporting data
- Implement personalization capabilities including Liquid templates, behavioral triggers, and send-time optimization
- Monitor reliability, data integrity, deployment time, and request turnaround; improve dashboards and automated alerts
- Troubleshoot platform and delivery issues and resolve root causes with vendors
- Develop and support landing pages, APIs, webhooks, automation, and communication integrations with Twilio, Zoom, Firebase Cloud Messaging, AWS SNS, and email services
- Apply testing, safe deployment, secure access, credential management, consent handling, and data protection practices
- Implement and govern website tracking through Google Tag Manager, including server-side tagging, consent-mode integration, and conversion APIs
- Perform other duties as assigned
Requirements:
- Bachelor’s degree in Computer Science, Engineering, or related STEM field
- 3+ years of relevant experience in MarTech engineering, marketing technology operations, or platform integrations, with ownership of production platforms and stakeholder delivery
- Strong communication and collaboration skills with Marketing, Enrollment, Acquisition, Product, and Data
- Ability to translate business requests into clear technical requirements and manage expectations
- Experience building and operating multi-step customer journeys in a journey orchestration platform such as Braze, Iterable, Customer.io, or SFMC
- Experience with segmentation, event-triggered logic, and Liquid or similar templating
- Proficiency in SQL and understanding of customer data models, data quality, and synchronization across engagement platforms, data warehouses, and CRM systems
- Working programming skills in Python/Java, JavaScript/TypeScript, or a comparable language
- Experience troubleshooting REST APIs, webhooks, and authentication
- Applicants must be authorized to work for any employer in the U.S.; employment visa sponsorship is unavailable
- Full-stack development experience with HTML, CSS, JavaScript, backend services, and APIs is preferred
- Preferred experience with Salesforce, Snowflake, mail vendor integrations, Twilio, Zoom APIs, Firebase Cloud Messaging, AWS SNS, email delivery infrastructure, tag management systems, Git, automated testing, CI/CD, cloud deployments, monitoring or analytics dashboards, email deliverability, consent management, healthcare technology, sensitive customer information, AI-native products, internal developer platforms, and startup environments
Benefits:
- A competitive compensation package in line with leading technology companies
- A remote and accomplished global team
- Opportunity for equity participation
- Unlimited vacation with manager approval
- 16 weeks of 100% paid parental leave for delivering parents; 8 weeks of 100% paid parental leave for non-delivering parents
- 100% Employer sponsored healthcare, dental, and vision for you, and 80% coverage for your family
- Health Savings Account and Flexible Spending Account options
- 401k retirement savings plan
- High level of flexibility
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