Senior Product Manager
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Job Description
Data Steward managing marketing data products for Humana. Collaborating with cross-functional teams to ensure data integrity and drive insights for effective campaigns.
Responsibilities:
- Actively participate in cross-functional marketing pods to support campaign planning, execution, and measurement through data expertise.
- Define and manage metadata for new marketing campaigns, ensuring proper documentation and alignment with analytics requirements.
- Serve as a Data Steward for marketing data products, including daily monitoring and metric generation to assess and improve data quality.
- Establish and maintain both preventive and detective data quality controls to ensure accuracy, consistency, and reliability across data assets.
- Ensure campaigns are trackable by validating that data flows seamlessly from campaign setup through to analytics and reporting systems.
- Act as a subject matter expert on available data sources, guiding pod teams on how to effectively leverage data for targeting, personalization, and performance insights.
- Conduct data assessments to identify gaps in available data and collaborate with data design and product owners to address unmet needs.
- Partner with pod teams to define audience logic and translate requirements into actionable specifications for audience selection teams.
- Support campaign and journey testing efforts by validating data capture, audience logic, and downstream analytics readiness.
Requirements:
- Bachelor's degree in information systems, Data Science, Business Administration, or a related field — or 7+ years of relevant experience in lieu of a degree.
- 3–5 years of experience in data management, data stewardship, or analytics
- Strong understanding of data quality principles, including experience implementing preventive and detective controls.
- 2+ years experience in SQL and proficient working in relational databases or cloud data platforms (e.g., Oracle, Databricks).
- Experience documenting metadata and managing data lineage for marketing campaigns or analytics use cases.
- Ability to collaborate effectively in cross-functional teams, including marketing pods, data engineering, and analytics.
- Strong problem-solving skills with a proactive mindset and attention to detail.
- Excellent communication skills with the ability to translate technical concepts for non-technical stakeholders.
Benefits:
- medical, dental and vision benefits
- 401(k) retirement savings plan
- time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave)
- short-term and long-term disability
- life insurance and many other opportunities
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