Senior Product Manager – Monetization
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Job Description
Sr. Product Manager driving USA TODAY Network content monetization through scalable platforms, analytics, syndication, and partnerships. Leading roadmap, technical requirements, testing, and agile delivery to grow revenue and audience.
Responsibilities:
- Support content and audience monetization initiatives across the USA TODAY Network by delivering scalable technical solutions that drive revenue and enhance user experience
- Define and lead strategic vision, milestones, and KPIs for content monetization growth
- Partner with the Content Growth team on data-informed product decisions and revenue and audience growth
- Identify, evaluate, and shape AI-driven and agentic monetization opportunities
- Define monetization platform requirements, user stories, and acceptance criteria for development teams
- Partner with Engineering on backlog management, sprint planning, testing, release coordination, and post-launch validation
- Provide operational and technical support for content syndication, licensing, community platforms, and affiliate integrations
- Manage internal monetization systems, including Obituaries, Legal Notices, and 1PAD activation
- Support content and audience analytics solutions, reporting, data pipelines, and actionable monetization insights
- Support technical evaluations, implementations, and optimization for content, monetization, syndication, and licensing partnerships
- Own functional and user-based testing, quality assurance, and solution validation
- Monitor product performance data, identify optimization opportunities, and improve product performance and customer satisfaction
Requirements:
- Bachelor’s degree in computer science, Engineering, Information Systems, Business, or equivalent practical experience
- 3–5 years of experience in technical product management or a comparable role supporting digital, media, or revenue platforms
- Working knowledge of CMS platforms and digital publishing workflows, including content creation, distribution, and syndication
- Experience working with APIs, data pipelines, and system integrations in partnership with engineering teams
- Familiarity with content, audience, or revenue analytics solutions, including GA4 or custom reporting platforms
- Understanding of first-party data and CDPs, including activation, segmentation, and data governance concepts
- Proven experience operating in Agile environments, including backlog management, sprint planning, testing, and release coordination (JIRA/Confluence)
- Ability to support solution and sales engineering efforts, translating technical capabilities for internal and external stakeholders
- Strong communication and collaboration skills across Product, Engineering, Data, Editorial, Revenue, and Sales teams
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