Senior Product Marketing and Content Manager
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Job Description
Senior Product Marketing and Content Manager at Cerbo OptiMantra leading AI-driven product marketing and content strategies. Involves hands-on content creation and optimizing performance across multiple channels.
Responsibilities:
- Build and execute an AI-first approach to product marketing, SEO/GEO, and content-driven growth
- Create high-impact content, support sales with strong competitive positioning
- Manage resources and build AI-powered workflows that improve insights, speed, and performance across marketing
- Own keyword strategy aligned to high-intent segments
- Execute SEO and Generative Engine Optimization (GEO) strategies
- Identify content gaps and ranking opportunities using AI-supported research
- Optimize content performance based on data and search trends
- Write and produce blog content: Thought leadership, Whitepapers, Listicles
- Create high-performing email content, including nurture sequences, sales emails, and promotional campaigns
- Run A/B tests across: Educational vs. conversion-focused content, Messaging angles and tone, Formats including blogs, video, and infographics
- Create segment-specific nurturing, sales cadences and messaging
- Update sales decks, one-pagers, and supporting materials
- Align website and sales messaging for consistency
- Support product launches and GTM initiatives
Requirements:
- 5 to 8 years in Product Marketing, Content Marketing, or Growth Marketing in SaaS
- Strong writing and storytelling skills with experience in blogging and long-form content
- Experience managing website content in a CMS
- Hands-on experience with HubSpot (or similar marketing automation platform)
- Experience creating and managing multi-channel content (written, video, social, visual)
- Experience with SEO and keyword strategy execution
- Familiarity with AI tools for content, research, or analysis
- Excitement to use AI to build and scale messaging across the sales funnel and customer marketing
- Experience building sales enablement materials
- Ability to operate independently in a fast-moving, lean environment
Benefits:
- Competitive compensation based on experience
- Paid Time Off and company holidays
- Comprehensive health, dental and vision benefits
- Short-term and long-term disability Insurance
- 401k plan with matching company contribution
- Real ownership and impact in a fast-growing health tech company
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