Senior Product Marketing Manager
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Job Description
Senior Product Marketing Manager driving go-to-market strategy for CData's data integration products. Collaborating cross-functionally to ensure market success and clear product positioning.
Responsibilities:
- Own positioning, messaging, and value proposition for the product across core customer segments and use cases.
- Develop and maintain a deep understanding of customers, buying journeys, and technical use cases.
- Partner with Product Management to align roadmap, releases, and market needs.
- Monitor competitive landscape, market trends, and customer feedback to inform strategy and differentiation.
- Lead go-to-market planning and execution for launches, including messaging, targeting, channels, and success metrics.
- Translate roadmap updates into external announcements and campaigns.
- Partner with Sales to support pipeline generation, deal support, and competitive positioning.
- Create and maintain high-impact sales enablement materials.
- Enable sales teams to confidently articulate product value, differentiation, and technical advantages.
- Develop product-led content and support thought leadership related to data integration, analytics, and product specific use cases in partnership with Marketing.
- Define and track key metrics related to product adoption, pipeline contribution, launch success, and messaging effectiveness.
- Use data and feedback to continuously refine positioning, GTM strategy, and enablement.
Requirements:
- 5-8+ years of experience in Product Marketing, ideally in B2B SaaS, data, cloud, infrastructure, or developer-focused products.
- 3-5 years of experience in data integration/connectivity
- Proven experience owning positioning, launches, and sales enablement for a technical product.
- Strong ability to translate complex technical concepts into clear, compelling customer value.
- Excellent written, verbal, and presentation skills.
- Highly collaborative and comfortable working cross-functionally with Product, Sales, Engineering, and Marketing.
- Self-directed, organized, and comfortable operating in a fast-moving environment.
- Experience supporting enterprise or mid-market B2B sales is preferred.
- Experience working closely with Product Management and Engineering teams is preferred.
Benefits:
- Travel Required: Potential travel to NC headquarters, customer events, etc. on an as needed basis for work purposes may be necessary.
- You are required to review, acknowledge, and abide by the company's security policies.
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