Senior Product Marketing Manager
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Job Description
Senior Product Marketing Manager focused on product launches and sales enablement for a vertical SaaS company. Engaging with AI tools and driving strategic marketing initiatives.
Responsibilities:
- Get up to speed on Clutch's products, buyers, and competitive landscape, and produce your first round of sales enablement materials.
- Audit existing pitch decks, battlecards, and one-pagers, and deliver an updated, organized library that reps can actually use.
- Shadow deal cycles and sales calls to understand how buyers think and where current messaging falls short.
- Ship content in support of at least one active product or feature launch.
- Own end-to-end execution of a major product launch, from internal brief to external content to sales readiness.
- Have at least one customer case study in the market with measurable outcomes.
- Establish a repeatable process for competitive intelligence updates that keeps battlecards current without heroic effort.
- Be the go-to resource for Sales when they need positioning help or deal support.
- Have a full sales enablement library in place across Clutch's core products, maintained and actively used by reps.
- Own the product marketing calendar and drive launch planning proactively rather than reactively.
- Have multiple customer proof points in the market and a pipeline of future case study candidates in progress.
- Be operating at full strategic capacity, bringing market and buyer insights back to Product to influence roadmap priorities.
Requirements:
- Hands-on fluency with AI tools (Claude, ChatGPT, or similar) to produce marketing assets at volume, including decks, case studies, email sequences, battlecards, and web copy.
- Strong writing and editorial judgment, with the ability to shape AI-generated drafts into polished, on-brand content that moves buyers.
- 3-5 years in product marketing, content marketing, or a closely related B2B marketing role with a track record of producing high-quality assets.
- Experience supporting a sales team, including building enablement materials and understanding how messaging translates into deal outcomes.
- Ability to manage multiple projects simultaneously without dropping balls, in a fast-moving environment with limited oversight.
- Cross-functional communication skills, with the ability to work effectively across Product, Sales, and Customer Success to gather inputs and drive alignment.
- Comfort with marketing tools including HubSpot, Google Analytics, and standard project management or collaboration software.
- Familiarity with B2B SaaS go-to-market motions, including product launches, pipeline generation, and sales cycles.
Benefits:
- Remote Flexibility: Enjoy the freedom of remote work from anywhere, balancing life and career seamlessly.
- Unforgettable Off-Sites: Twice a year, bond with colleagues in exciting destinations, fostering teamwork and fresh ideas.
- Paid Time Off: Enjoy flexible PTO days yearly for relaxation and rejuvenation.
- Stock Options: Joining us means having a stake in our success, so you'll receive stock options as part of your compensation package.
- Home Office Setup: Create your ideal workspace with a dedicated budget for home office essentials.
- Work Trip Budget: Grow personally and professionally with a budget for work-related trips and co-working.
- Health Coverage: Prioritize your well-being with comprehensive health and dental insurance plans.
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