Senior Revenue Marketing Manager, Financial Services
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Job Description
Senior Revenue Marketing Manager leading Financial Services marketing for Seismic. Driving North American pipeline, bookings, ABX programs, events, and enterprise go-to-market execution.
Responsibilities:
- Develop and execute the marketing strategy for the Financial Services segment, aligning investments to bookings and pipeline targets
- Translate business priorities into go-to-market initiatives supporting customer expansion and new logo acquisition
- Assess market opportunities and recommend investment strategies based on business performance and market dynamics
- Identify priority customers, buying groups and key opportunities with Sales, Customer Success and RevOps
- Develop personalized campaigns supporting the customer buying journey
- Lead planning and execution of industry events, executive dinners, customer experiences and campaigns
- Collaborate with Product, Product Marketing, Content and other marketing teams on relevant messaging and campaigns
- Serve as primary marketing lead for Financial Services North America go-to-market leadership
- Align marketing initiatives with sales priorities through business reviews, account planning and pipeline discussions
- Advise Marketing teams on targeting and messaging strategy
- Coordinate go-to-market programs across Marketing, Sales, Customer Success and Partner teams
- Own reporting against pipeline and bookings
- Track account engagement, pipeline progression, conversion metrics and program effectiveness
- Partner with RevOps to identify pipeline gaps and improve conversion and sales velocity
- Manage marketing budget and maximize investment efficiency
Requirements:
- 7-10+ years of B2B marketing experience
- Experience marketing to Financial Services organizations in a fast-paced technology or SaaS environment
- Experience across Asset Management, Wealth Management, Banking, or Insurance preferred
- Proven success developing strategies that generate pipeline and influence revenue in complex enterprise sales environments
- Experience partnering with Sales and Customer Success leadership to develop joint go-to-market plans and drive business outcomes
- Strong understanding of account-based marketing principles, buying group engagement and enterprise buying cycle
- Ability to translate data and insights into actionable marketing strategies
- Excellent cross-functional leadership, stakeholder management and executive communication skills
- Strong analytical mindset with experience measuring marketing performance across the funnel
- Ability to manage multiple priorities in a fast-paced, collaborative environment
Benefits:
- Benefits and perks for the whole self; benefits vary by country
- Eligibility to participate in Seismic's incentive plans in addition to base salary
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