Social Media Lead
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Job Description
Social Media Lead owning CXM’s global organic and paid social presence. Optimising Meta campaigns, community engagement, reporting, and regional team development across Europe.
Responsibilities:
- Own and grow CXM’s global social media presence across organic and paid channels
- Consolidate CXM’s regional social presence and improve performance across markets
- Develop and execute CXM’s global social media strategy
- Build and manage content calendars across campaigns, promotions, company updates, and market opportunities
- Identify emerging platform, audience, and content trends
- Coordinate, schedule, and publish content across relevant social platforms
- Maintain consistency in brand identity, tone of voice, messaging, and positioning
- Manage comments, direct messages, and community interactions
- Monitor sentiment and escalate customer issues or recurring concerns
- Plan, launch, manage, and optimise paid social campaigns, particularly across Meta
- Manage budgets across markets and campaign objectives
- Test and optimise audiences, creatives, placements, and messaging
- Improve campaign performance across reach, traffic, engagement, conversions, and cost efficiency
- Track and analyse organic and paid social performance
- Produce regular performance reports with insights and recommendations
- Turn data into actionable optimisation decisions
- Monitor competitor activity and platform developments
- Collaborate with design, content, regional marketing, CXM Support, compliance, and other internal teams
- Support product launches, promotions, events, partnerships, and wider marketing campaigns through social media
- Provide direction and support to local social media managers
- Establish standards, processes, and best practices across markets
- Coach and develop the wider social team while remaining hands-on
Requirements:
- Proven experience managing social media for a global or multi-market brand
- Strong hands-on experience with paid social, particularly Meta Ads
- Strong understanding of organic social, content strategy, and community management
- Demonstrable ability to analyse social performance and optimise based on data
- Experience managing budgets, campaigns, audiences, and creative testing
- Strong brand, content, and copy judgement
- Excellent stakeholder and cross-functional communication skills
- Experience working in regulated industries such as fintech, crypto, or financial services is advantageous
- Experience managing or mentoring social media teams is a plus
- Comfortable working independently in a fully remote environment
Benefits:
- The opportunity to own and shape CXM’s global social media function
- A genuinely remote role with flexibility across European time zones
- The chance to consolidate and build a global social operation from the ground up
- A strong, experienced team and supportive leadership environment
- Competitive base salary plus a performance-based bonus linked to social KPIs and campaign results
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