Senior Strategy Manager – 1:1 Communications, Personalization Strategy
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Job Description
Senior Strategy Manager driving business outcomes through 1:1 communications at TELUS. Collaborating with marketing and digital teams to optimize sales and communication strategies.
Responsibilities:
- Own the Growth: Driving Business Outcomes through 1:1 Communications
- Collaborate with Marketing and Digital GTM teams to set and drive 1:1 communication targets for your core business portfolios, taking full ownership of sales and growth accountability
- Maintain a hands-on watch on all KPIs, clearly articulating the business drivers behind performance shifts (tactics, offers, conversion improvements)
- Analyze performance data to identify opportunities, diagnose issues, and translate insights into clear actions and business recommendations
- Develop and execute outbound and inbound channels orchestration strategies to effectively retarget customers via 1:1 mediums based on web, app, or inbound call behavior
- Lead the prioritization of 1:1 communications initiatives within your business area, partnering with Marketing and Channels to determine which campaigns and tactics should move forward based on business outcome and ROI
- Lead your cross-functional stakeholders in effective campaign planning, launching campaigns on time, continuous performance monitoring, insight generation, and data-driven optimization to ensure the team consistently achieves its business goals
Requirements:
- 5+ years experience as a business growth strategist with a proven record of driving significant business outcomes
- Deep knowledge and expertise in driving sales and growth across multiple 1:1 comms channels, including email, MMS/RCS, outbound calling, and Push notifications
- Exceptional ability to influence strategy and drive business outcomes with cross functional (marketing, channels, product, engineering) stakeholders
- Experience leading a cross-functional team (e.g., a squad, pod) and working with diverse stakeholders to launch rapid optimizations, A/B tests, and new capabilities to drive portfolio sales outcomes with an agile way of working
- Ability to rapidly build fluency in new platforms, technical concepts, and data environments
Benefits:
- Comprehensive total rewards package highlighting competitive salary and bonus structures
- Minimum 3 weeks of vacation
- Flexible benefits plan to meet the needs of you and your family
- Flexibility to work in-office, virtually or a combination of both
- Generous company matched pension and share purchase programs
- Opportunity to give back to communities in which we work, live and serve
- Career growth and learning & development opportunities to develop your skills
- And much more …
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