Senior Technical Marketing Operations Manager
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Job Description
Senior Technical Marketing Operations Manager at Malwarebytes focusing on customer-first marketing strategies. Collaborating across teams to build and optimize marketing campaigns with advanced tools and automation.
Responsibilities:
- Build and deploy campaigns and journeys using Iterable (experience with Responsys, Braze, Exact Target or similar tools welcome)
- Demonstrated advanced proficiency in leveraging AI tools and automation to design, execute, and optimize marketing campaigns.
- Work in lockstep with Customer Marketing and Product Marketing to plan and execute messaging strategies across email, in-app, and other channels.
- Collaborate with business stakeholders (e.g., Marketing, Product, Analytics) to gather and translate technical specifications into campaigns and automation requirements
- Work with data engineers to help design, implement, and maintain system integrations between Iterable and upstream systems (e.g., HighTouch, Snowflake, eCommerce platforms, data lakes).
- Develop and support data pipelines (batch and real-time) to ensure timely and accurate delivery of audience, events, and transactional data into Iterable
- Own and optimize API-based integrations using Iterable’s REST API and event/webhook framework.
- Implement robust data mapping and transformation logic to align source data structures with Iterable’s user profiles, custom events, and catalog data models.
- Create and manage workflow automation and trigger logic for event-based campaigns (e.g., abandon cart, lifecycle messaging).
- Collaborate with cross-functional teams (Marketing, Data Engineering, Analytics, DevOps) to ensure campaign readiness and data accuracy.
Requirements:
- 5+ years of experience integrating and supporting enterprise email/SMS platforms such as Iterable, Salesforce Marketing Cloud, Adobe Campaign, or similar
- Strong proficiency in building and managing API-driven workflows, including RESTful service integration and webhook/event handling.
- 5+ years of experience in SQL and working with relational databases or data warehouses (e.g., Snowflake, Redshift, BigQuery)
- Extensive experience with email or in-product lifecycle marketing campaigns
- Experience in designing and maintaining data pipelines for syncing customer profiles, events, and catalog data into messaging platforms.
- Strong understanding of data mapping, schema validation, and identity resolution in omnichannel marketing contexts.
- Solid grasp of email/SMS deliverability principles, consent management, and compliance (e.g., CAN-SPAM, GDPR, CCPA).
- Excellent communication and stakeholder management skills for gathering requirements and coordinating across Marketing, Data Engineering, and Analytics teams.
- BA/BS in marketing or related field preferred
Benefits:
- Comprehensive medical, dental, and vision insurance coverage
- Employee Referral Bonus Program
- Wellness programs
- 401k and employer matching for (US Employees)
- Comprehensive Time Off policy
- An opportunity to do something great for yourself and the world! (Benefits and Perks subject to change by country/region)
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