Senior User Acquisition Manager
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Job Description
Senior User Acquisition Manager scaling CoinPoker’s blockchain-based mobile poker app through paid acquisition, creative testing, and cohort optimisation. Managing substantial budgets across gaming ad channels.
Responsibilities:
- Run and optimise user acquisition day to day across Meta, Google App Campaigns, TikTok, Apple Ads, in-app ad networks, and programmatic DSPs
- Manage and scale a sizeable monthly acquisition budget
- Shape user acquisition strategy and channel mix using data-backed recommendations
- Test new channels, platforms, and targeting approaches
- Build relationships with platform and network partners
- Maintain and extend measurement setup, including AppsFlyer, SKAN, postbacks, event taxonomy, and fraud monitoring
- Own the creative pipeline with the creative team, including concepts, hooks, briefs, structured testing, creative rotation, and scaling winners
- Monitor competitors in poker, social casino, and mobile gaming
- Work with creative and product on app-store conversion, screenshots, video, custom product pages, store listing experiments, and ASO
- Optimise toward CPI and D7/D30/D90 ROAS and cohort quality through retention and payer conversion
- Work with BI on LTV predictions to guide spend and bidding decisions
- Share user acquisition and cohort insights with product to improve retention and monetisation
- Report weekly on spend, cohort quality, and forecasts
Requirements:
- 5+ years in mobile user acquisition, including at least 3 years in gaming
- F2P poker or social casino experience strongly preferred
- Experience scaling a title through launch and early growth
- Experience scaling large monthly budgets profitably against strict ROAS targets
- Extensive hands-on experience with Meta, Google App Campaigns, TikTok, Apple Ads, and in-app ad networks such as AppLovin, Unity, ironSource, or Moloco
- Experience creating, briefing, and iterating on mobile game ads at high volume
- Strong knowledge of AppsFlyer, SKAN, and incrementality testing
- Experience using LTV predictions to make spend decisions
- ASO experience, particularly store listing tests and custom product pages, is a strong plus
- Existing relationships with ad platforms and networks are a plus
- Comfortable executing independently in a small, fast-moving team
- Fluent English
Benefits:
- Competitive salary and performance-based bonuses
- Opportunity to work with cutting-edge technology in the blockchain and online gaming industry
- Flexible working hours
- Ability to work fully remotely
- Collaborative and inclusive team culture
- Professional development opportunities
- Career growth within a rapidly evolving company
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