Senior User Acquisition, Performance Marketing Manager – Mobile Apps
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Job Description
Senior user acquisition manager scaling Android app and mobile game campaigns. Managing paid media, CTV testing, analytics, budgets, and ROAS-driven growth.
Responsibilities:
- Own the day-to-day management and optimization of paid user acquisition campaigns across multiple mobile acquisition channels
- Manage and scale campaigns for Android Utility Apps and Mobile Games across Tier-1, Tier-2 and global markets
- Work with Google Ads, Meta, TikTok, Mintegral, Liftoff, Taboola, DV360 and other DSPs/media partners
- Test new traffic sources, publishers, DSPs, OEMs, CTV providers and performance partners
- Evaluate channels based on traffic quality, CPI/CPA, retention, monetization and ROAS
- Develop CTV user acquisition initiatives, identify relevant CTV networks, DSPs and media partners
- Plan, launch and optimize CTV campaigns with attribution and performance measurement
- Identify emerging acquisition channels and develop structured test plans
- Monitor and optimize CPI, CPA, ROAS, ARPU, LTV, retention and payback period
- Analyze performance by country, campaign, creative, publisher, network, device and audience
- Use Singular, AppsFlyer or Adjust to evaluate campaign performance and traffic quality
- Work with data and analytics teams to identify trends, anomalies and optimization opportunities
- Build performance reports and translate data into actionable decisions
- Manage significant monthly acquisition budgets and allocate spend based on performance
- Develop test, validate and scale processes for new channels and campaigns
- Make budget allocation decisions based on real-time performance and unit economics
- Negotiate with media partners and external traffic providers
- Collaborate with creative teams on video, static and UGC-style advertising creatives
- Analyze creative performance and provide data-based feedback
- Collaborate with Product and Monetization teams to improve conversion, retention and monetization
Requirements:
- 5+ years of hands-on User Acquisition / Performance Marketing experience in mobile apps
- Strong proven experience acquiring users for Android mobile applications
- Significant experience with Utility Apps, Mobile Games or advertising-monetized mobile products
- Proven experience managing and scaling meaningful UA budgets
- Strong hands-on experience with multiple paid acquisition channels
- Experience working with Google Ads and at least 2–3 additional mobile acquisition platforms/networks
- Strong understanding of mobile attribution and MMPs such as Singular, AppsFlyer or Adjust
- Strong analytical skills and ability to make decisions based on campaign-level and user-level data
- Deep understanding of CPI, CPA, ROAS, ARPU, LTV, retention and payback
- Experience working with international markets, particularly US and other Tier-1 markets
- Strong Excel / Google Sheets skills and ability to work with large amounts of performance data
- Ability to independently identify opportunities, launch tests and scale successful campaigns
- Excellent communication and negotiation skills when working with media partners and traffic providers
- Comfortable working in a fast-paced environment where testing and execution speed are critical
- Direct experience buying CTV traffic for mobile apps is an advantage
- Experience working with CTV networks, DSPs or programmatic media buying is an advantage
- Experience with Utility Apps monetized primarily through advertising is an advantage
- Experience with Google Ads App Campaigns and large-scale Android acquisition is an advantage
- Experience with Mintegral, Liftoff, Taboola, DV360, Moloco, Kayzen or similar networks/DSPs is an advantage
- Experience with OEM / pre-install / alternative distribution channels is an advantage
- Experience negotiating directly with publishers, media companies and performance marketing partners is an advantage
- Experience with fraud detection and traffic-quality analysis is an advantage
- Experience working with ad monetization data, including AdMob, AppLovin MAX or other mediation platforms, is an advantage
- Experience running campaigns based on D1/D7/D30 ROAS and payback targets is an advantage
- Experience building new acquisition channels from initial test through significant scale is an advantage
Benefits:
- Opportunity to grow in an innovative environment
- Talent pool consideration for suitable future job opportunities
- Applications may be shared with partners to find suitable job opportunities
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