SEO, GEO Strategist
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Job Description
Part-Time SEO / GEO Strategist with Everything Bagel Partners focused on organic demand growth for CPG brands. Developing strategies and optimizing content for both traditional and generative search platforms.
Responsibilities:
- Own and evolve our organic search strategy across branded and non-branded queries
- Conduct keyword research focused on category education, problem/solution, and product comparison queries
- Optimize site architecture, on-page SEO, internal linking, and technical foundations
- Develop strategies to improve brand visibility in AI-driven search and answer engines
- Optimize content for inclusion in AI summaries, citations, and conversational results
- Track and report on organic traffic, rankings, share of voice, and GEO performance indicators
- Identify insights, wins, and opportunities through Search Console, GA, and third-party SEO tools
Requirements:
- 3–5+ years of SEO experience, with direct experience in CPG and/or DTC brands
- Proven success growing organic traffic and revenue in competitive product categories
- Strong understanding of consumer research behavior for physical goods
- Hands-on experience with on-page, technical SEO, and content optimization
- Familiarity with AI-powered search platforms and evolving SEO best practices
- Ability to work independently and prioritize impact in limited hours
Benefits:
- Flexible, part-time hours with meaningful ownership
- Opportunity to shape SEO and GEO strategy at growing CPG brands
- High-impact work focused on education, brand authority, and long-term growth
- Collaborative team that values experimentation and insight-driven decisions
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