SEO and AI Search Strategist
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Job Description
SEO & AI Search Strategist leading organic search and generating visibility for Javvy's café products. Driving SEO initiatives and developing content strategies across various platforms.
Responsibilities:
- Own and execute SEO and GEO strategies across website content, blogs, landing pages, and other organic growth channels.
- Develop keyword, topic, and search-intent strategies that support business goals.
- Optimize content for both traditional search engines and AI-powered answer engines.
- Identify opportunities to increase visibility in AI Overviews, featured snippets, answer boxes, and generative AI responses.
- Monitor search algorithm updates, AI platform changes, and emerging GEO best practices.
- Create SEO-informed content plans, blog calendars, and topic clusters.
- Write, edit, and optimize blog posts designed to rank, educate, and convert.
- Build detailed content briefs, outlines, meta titles, meta descriptions, FAQs, schema recommendations, and internal linking plans.
- Refresh and improve existing content based on performance, competitive gaps, and changing search behavior.
- Ensure content is accurate, brand-aligned, helpful, and structured for AI discoverability.
- Stay current on new AI releases, generative search tools, and changes in how people discover brands online.
- Regularly evaluate how the company appears across AI platforms such as ChatGPT, Perplexity, Gemini, Claude, Google AI Overviews, and other answer engines.
- Translate AI and market trend insights into actionable optimization recommendations.
- Test new tools, workflows, and content formats that improve search and AI visibility.
- Manage day-to-day SEO workflows, content updates, audits, reporting, and optimization tasks.
- Improve SEO processes, templates, dashboards, and recurring workflows.
- Coordinate with writers, designers, developers, and marketing team members to keep initiatives moving efficiently.
- Conduct on-page and basic technical SEO reviews, including metadata, internal links, broken links, redirects, indexability, site structure, and page speed issues.
- Prioritize SEO tasks based on business impact.
- Track organic traffic, keyword rankings, content performance, conversions, backlinks, and AI search visibility.
- Build regular reports with insights, takeaways, and recommended next steps.
- Monitor competitors, content gaps, SERP changes, and market trends.
- Use data to guide content updates, new content creation, and technical improvements.
Requirements:
- 3–5 years of experience in SEO, content strategy, organic growth, or digital marketing
- Proven experience writing and optimizing blog content for SEO performance
- Strong understanding of keyword research, search intent, metadata, on-page SEO, internal linking, and content structure
- Highly curious about AI search and generative engine optimization (GEO)
- Experience using SEO and analytics tools such as Google Search Console, Google Analytics, Ahrefs, SEMrush, and Profound
- Ability to translate performance data into clear, actionable recommendations
- Strong project management and organizational skills
- Excellent written communication skills with strong attention to detail
- Comfortable owning projects independently and managing recurring workflows
- Bonus points if you have experience with schema, structured data, AI Overview optimization, editorial workflows, or CPG brands
- Strategic, proactive, analytical, and excited about helping shape how brands are discovered in the evolving AI search landscape.
Benefits:
- 100% Company-Paid Health, Dental, Vision & Life Insurance for employees (Family coverage available at employee cost)
- 401(k) Retirement Plan
- Parental Leave
- Free Access to Javvy Products
- Career Growth Opportunities
- Collaborative, Fast-Paced Start-Up Environment
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