SEO Localisation Specialist, EU

Posted 1ds ago

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Job Description

SEO Localisation Specialist responsible for local SEO strategy and organic growth in AI healthtech. Focuses on multilingual SEO foundations for rapid growth in international markets.

Responsibilities:

  • SEO Strategy and Research: Size organic search opportunities per country and language. Research priority keywords per locale aligned to intent and funnel.
  • Localisation Framework: Create briefs and style guides, then coordinate with local growth managers to ensure cultural fit and regulatory accuracy, among others
  • International Tech SEO: Audit and recommend improvements re: hreflang, language and region selectors, canonical rules, URL patterns, crawl budgets, and sitemaps.
  • On-page Multilingual Optimisation: Generate a pipeline for adapting titles, schema, and internal linking per market. Run locale-specific tests eg content types, CTAs, etc.
  • Measurement and AI enablement: Build GA4 dashboards per market. Track clicks, CTR, engagement, and conversions.

Requirements:

  • 5+ years in international or multilingual SEO with shipped results across at least 3 non-English markets
  • Expertise in keyword research, SERP analysis, and content prioritization per locale
  • Strong localisation experience and coordination with local growth managers
  • Working proficiency with localisation and CMS platforms like Crowdin and Sanity
  • Familiarity with international technical SEO, including hreflang, canonical strategy, and language routing, among others.
  • Clear written communication and dependable delivery across time zones
  • Up-to-date with international SEO and localization trends, cross-locale SERP norms, and emerging AI-driven patterns across languages and markets.
  • Bonus: Healthcare-related experience or medical background

Benefits:

  • Flexible hybrid working environment
  • Learn from some of the best engineers and creatives, joining a diverse team
  • Become an owner, with shares (equity) in the company, if Heidi wins, we all win
  • The rare chance to create a global impact as you immerse yourself in one of Australia’s leading healthtech startups
  • If you have an impact quickly, the opportunity to fast track your startup career!